Sales Enablement
Master marketing-driven sales enablement strategies, focusing on team alignment and customer success with practical tools for today's sales professionals.
Master marketing-driven sales enablement strategies, focusing on team alignment and customer success with practical tools for today's sales professionals.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Strategic Customer Relationship Management & Sales Technique Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
Instructors:
English
Қазақша, Deutsch, हिन्दी, 18 more
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What you'll learn
Create and implement sales enablement strategies
Develop effective lead qualification frameworks
Build and manage cross-functional team alignment
Create compelling buyer personas and content
Implement customer success enablement programs
Skills you'll gain
This course includes:
5.8 Hours PreRecorded video
25 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
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There are 5 modules in this course
This comprehensive course teaches the fundamentals of sales enablement strategy. Students learn to align marketing and sales teams, develop buyer personas, create effective content strategies, and ensure customer success. The curriculum includes practical exercises in lead qualification, service-level agreements, content creation, and technology implementation, culminating in a final project that demonstrates mastery of sales enablement concepts.
Adopting a Sales Enablement Mentality
Module 1 · 5 Hours to complete
Managing for Sales Enablement
Module 2 · 4 Hours to complete
Making the Connection with Your Buyer
Module 3 · 7 Hours to complete
Using Content as a Sales Tool
Module 4 · 6 Hours to complete
Continuing Enablement after the Sale
Module 5 · 3 Hours to complete
Fee Structure
Instructor
EMEA Partnership Enablement Specialist and Digital Marketing Expert
Tiphaine Amblard is a distinguished professional currently serving as Partnership Enablement Specialist EMEA at HubSpot, bringing valuable experience from her previous roles at LinkedIn and Oracle. Her career at HubSpot shows impressive progression, starting as Associate Inbound Professor and advancing through positions including Inbound Professor, Partner Professor, and Senior Partner Professor. She currently teaches multiple courses at HubSpot Academy in three languages: Sales Enablement and Sales Reporting with HubSpot in English, Habilitación de ventas and Informes de ventas con HubSpot in Spanish, and their Arabic equivalents. Beyond her role at HubSpot, she serves as a Digital Marketing and Sales instructor at prestigious French institutions including KEDGE Business School and EM Normandie Business School. Her professional background includes significant positions as Account Executive at LinkedIn and Business Development Consultant at Oracle. Based in Paris, France, she brings a unique European perspective to global sales education, particularly valuable in the EMEA region, where she combines her expertise in digital marketing, sales enablement, and multilingual instruction to educate professionals worldwide.
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Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.