Sales Strategy

A distinguished professional with a Ph.D. in Business Administration from the University of São Paulo and an Electrical Engineering degree from the Universidade de Campinas, complemented by an Executive MBA from Fundação Instituto de Administração (FIA) and Board Member certification from the Brazilian Institute of Corporate Governance (IBGC), this individual brings extensive expertise as a consultant, professor, and researcher specializing in strategy, future studies, and foresight methodologies for strategic decision-making. Their project portfolio encompasses technological foresight, urban future studies, and strategic planning, building upon 16 years of comprehensive telecommunications industry experience across various domains including network operations, business support systems, commercial operations, marketing, and strategic planning at the executive level. Having navigated three significant M&A experiences (two sell-side, one buy-side) and led a major mobile startup initiative, they currently serve as a faculty member at FIA Business School for both Executive and International MBA programs, focusing on complex challenges, foresight, strategy, business model analysis, evaluation and creation, while maintaining a particular interest in active learning methodologies within education.

An accomplished academic and business professional with a diverse educational background including a Licentiate in Mathematics from the University of São Paulo, MBAs in both Marketing from FIA and Economic and Financial Management from FGV, and a Master's in Business Administration from the University of São Paulo, this expert is currently pursuing doctoral studies focused on internationalization strategies for family businesses and international management at the University of São Paulo. Their professional expertise spans over 15 years in pharmaceutical and cosmetic industries, where they served as Business Intelligence Manager for multinational companies, and they currently hold the position of associate director at BIRD Consulting, specializing in business intelligence and strategic planning. Since 2008, they have been sharing their knowledge as a professor for postgraduate students, joining FIA in 2014 as an Assistant Professor for the International MBA and Americas programs.

Edson Ito is a seasoned professional with extensive experience in strategic intelligence and competitive analysis across 21 countries since 1996. Currently, he serves as the Head of Strategic Intelligence at Mitsubishi Aircraft Corporation, where he manages projects related to negotiation and strategy. Edson has held significant roles in various industries, including telecommunications, defense, and aerospace, and has been actively involved in the Strategic and Competitive Intelligence Professionals (SCIP) community, serving on its Board of Directors and founding SCIP Brazil. His academic credentials include a Ph.D. in Business Administration from the University of São Paulo and an Executive MBA from Fundação Instituto de Administração.In addition to his professional roles, Edson is a dedicated educator, having taught advanced competitive intelligence and strategic management courses at prestigious institutions such as Fundação Instituto de Administração and Fundação Getúlio Vargas. He has developed courses on Coursera, including "Introduction to Strategy," "Sales Strategy," and "Strategic Management," aimed at equipping students with essential skills for effective decision-making in business contexts. With a focus on active learning methodologies, Edson Ito combines his rich industry experience with academic rigor to prepare future leaders in strategic intelligence and management.