Sales Strategy
Master strategic sales planning using intelligence analysis techniques to align sales with corporate strategy and enhance value creation.
Master strategic sales planning using intelligence analysis techniques to align sales with corporate strategy and enhance value creation.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Strategic Sales Management Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
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What you'll learn
Apply intelligence analysis to sales planning
Develop strategic approaches to sales management
Master analytical tools for market analysis
Integrate sales strategy with corporate objectives
Conduct effective competitive analysis
Skills you'll gain
This course includes:
3 Hours PreRecorded video
13 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
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There are 4 modules in this course
This comprehensive course focuses on applying intelligence analysis to sales planning and management. Students learn to transition from traditional to strategic sales planning using analytical tools and frameworks. The curriculum covers sales intelligence, strategic context analysis, and practical analytical techniques. Through real-world case studies and practical assignments, participants develop skills in strategic sales planning and competitive analysis.
Sales Intelligence
Module 1 · 5 Hours to complete
Applying intelligence to understand your strategic context
Module 2 · 4 Hours to complete
Intelligence analysis for sales: Analytical tools and techniques
Module 3 · 4 Hours to complete
Strategic sales Management in action – joining intelligence in your journey
Module 4 · 1 Hours to complete
Fee Structure
Instructors
Ph.D., MBA, B.Eng.
A distinguished professional with a Ph.D. in Business Administration from the University of São Paulo and an Electrical Engineering degree from the Universidade de Campinas, complemented by an Executive MBA from Fundação Instituto de Administração (FIA) and Board Member certification from the Brazilian Institute of Corporate Governance (IBGC), this individual brings extensive expertise as a consultant, professor, and researcher specializing in strategy, future studies, and foresight methodologies for strategic decision-making. Their project portfolio encompasses technological foresight, urban future studies, and strategic planning, building upon 16 years of comprehensive telecommunications industry experience across various domains including network operations, business support systems, commercial operations, marketing, and strategic planning at the executive level. Having navigated three significant M&A experiences (two sell-side, one buy-side) and led a major mobile startup initiative, they currently serve as a faculty member at FIA Business School for both Executive and International MBA programs, focusing on complex challenges, foresight, strategy, business model analysis, evaluation and creation, while maintaining a particular interest in active learning methodologies within education.
PhD, MSc, MBA, BS Math
An accomplished academic and business professional with a diverse educational background including a Licentiate in Mathematics from the University of São Paulo, MBAs in both Marketing from FIA and Economic and Financial Management from FGV, and a Master's in Business Administration from the University of São Paulo, this expert is currently pursuing doctoral studies focused on internationalization strategies for family businesses and international management at the University of São Paulo. Their professional expertise spans over 15 years in pharmaceutical and cosmetic industries, where they served as Business Intelligence Manager for multinational companies, and they currently hold the position of associate director at BIRD Consulting, specializing in business intelligence and strategic planning. Since 2008, they have been sharing their knowledge as a professor for postgraduate students, joining FIA in 2014 as an Assistant Professor for the International MBA and Americas programs.
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