Retail Fundamentals: Strategic Business Management
Master key retail concepts including forecasting, inventory, assortment planning, and pricing in this practical course.
Master key retail concepts including forecasting, inventory, assortment planning, and pricing in this practical course.
This comprehensive retail management course from Dartmouth's Tuck School of Business covers four essential components of retail operations. Learn to generate accurate sales forecasts, optimize inventory management, plan product assortments, and make strategic pricing decisions. Through hands-on exercises and simulation tools, participants develop practical skills for addressing real-world retail challenges. Perfect for retail managers, business students, and specialists seeking to enhance their decision-making capabilities.
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What you'll learn
Generate and evaluate accurate sales forecasts using historical data
Optimize inventory management through cost analysis and safety stock planning
Develop effective product assortment strategies considering breadth and depth
Implement strategic pricing decisions including promotions and discounts
Skills you'll gain
This course includes:
PreRecorded video
Graded assignments, Exams
Access on Mobile, Tablet, Desktop
Limited Access access
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There are 4 modules in this course
This comprehensive course focuses on the four fundamental pillars of retail business management. Starting with demand forecasting, students learn techniques for predicting sales patterns and managing uncertainty. The curriculum then covers inventory management principles, including cost optimization and safety stock calculations. In assortment planning, participants explore category management and variety trade-offs. Finally, the course addresses pricing strategies, including promotion planning and price perception. Throughout the program, students use simulation tools to apply concepts to real-world scenarios.
Demand Forecasting
Module 1 · 1 Weeks to complete
Inventory Management
Module 2 · 1 Weeks to complete
Assortment Planning
Module 3 · 1 Weeks to complete
Pricing Decisions
Module 4 · 1 Weeks to complete
Fee Structure
Instructors
4 Courses
Retail Operations and Digital Transformation Expert
Santiago Gallino currently serves as Charles W. Evans Distinguished Faculty Scholar and Associate Professor of Operations, Information and Decisions at The Wharton School, University of Pennsylvania, where he has established himself as a leading expert in digital transformation and retail operations. After completing his PhD in Operations and Information Management and Master's in Statistics at Wharton as a Fulbright Scholar, along with an MBA from IAE Business School and an Electrical Engineering degree from Universidad de Buenos Aires, he began his academic career at Tuck School of Business at Dartmouth. His research focuses on omnichannel integration, store execution, and digital transformation in retail, with groundbreaking work on inventory management and channel integration. His impact is evidenced by highly-cited publications in prestigious journals like Management Science, Manufacturing & Service Operations Management, and MIT Sloan Management Review, with his research on online-offline channel integration garnering particular attention. Through extensive collaboration with retail organizations, he continues to bridge academic theory with practical applications, while his work has been frequently featured in major media outlets. At Wharton, he teaches courses in retail supply chain management and operations strategy, helping shape the next generation of retail and operations leaders.
4 Courses
Digital Transformation and Retail Operations Pioneer
Antonio Moreno-Garcia currently serves as the Sicupira Family Associate Professor in the Technology and Operations Management Unit at Harvard Business School, having previously held positions at Northwestern University's Kellogg School of Management. After earning his PhD in Operations and Information Management and MA in Statistics from The Wharton School, along with degrees in Electrical and Industrial Engineering from the Technical University of Catalonia, he has established himself as a leading expert in digital retail transformation. His research portfolio focuses on omnichannel retail integration, studying how new technologies impact service and supply chain strategies, with particular emphasis on the interaction between online and offline retail channels. His groundbreaking work includes studies on inventory availability information sharing, showroom concepts in retail, and the operational value of social media information. As a prolific researcher, he has published extensively in prestigious journals like Management Science and Manufacturing & Service Operations Management, while his work on channel integration and digital transformation has earned significant recognition, including the 2014 POMS Applied Research Challenge award. Through his teaching in MBA, executive, and doctoral programs, he continues to advance understanding of how digital technologies transform retail operations and customer experiences.
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