Antonio Moreno-Garcia

Antonio Moreno-Garcia currently serves as the Sicupira Family Associate Professor in the Technology and Operations Management Unit at Harvard Business School, having previously held positions at Northwestern University's Kellogg School of Management. After earning his PhD in Operations and Information Management and MA in Statistics from The Wharton School, along with degrees in Electrical and Industrial Engineering from the Technical University of Catalonia, he has established himself as a leading expert in digital retail transformation. His research portfolio focuses on omnichannel retail integration, studying how new technologies impact service and supply chain strategies, with particular emphasis on the interaction between online and offline retail channels. His groundbreaking work includes studies on inventory availability information sharing, showroom concepts in retail, and the operational value of social media information. As a prolific researcher, he has published extensively in prestigious journals like Management Science and Manufacturing & Service Operations Management, while his work on channel integration and digital transformation has earned significant recognition, including the 2014 POMS Applied Research Challenge award. Through his teaching in MBA, executive, and doctoral programs, he continues to advance understanding of how digital technologies transform retail operations and customer experiences.