Omnichannel Retail Strategy and Management
Learn to transform traditional retail into seamless omnichannel experiences. Master strategies for integrating online and offline retail channels effectively.
Learn to transform traditional retail into seamless omnichannel experiences. Master strategies for integrating online and offline retail channels effectively.
This comprehensive course explores the transformation from traditional to omnichannel retail, focusing on meeting modern customer expectations for seamless shopping experiences. Students learn to design integrated retail strategies, optimize fulfillment operations, and leverage both online and physical store presence. The course covers customer behavior analysis, distribution network design, and performance measurement in an omnichannel context. Based on real-world retail success stories, it provides practical insights for implementing effective omnichannel business models.
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What you'll learn
Understand modern omnichannel customer needs and behaviors
Develop effective omnichannel fulfillment strategies
Integrate online and offline retail channels seamlessly
Design and optimize distribution networks
Implement successful omnichannel business models
Skills you'll gain
This course includes:
PreRecorded video
Graded assignments, exams
Access on Mobile, Tablet, Desktop
Limited Access access
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There are 4 modules in this course
This course provides comprehensive training in omnichannel retail strategy and management. Students learn to understand and meet the needs of modern omnichannel customers, design effective fulfillment networks, and implement integrated retail strategies. The curriculum covers customer behavior analysis, distribution network optimization, and performance measurement in an omnichannel context. Special emphasis is placed on the transformation from traditional to omnichannel retail models, supported by real-world case studies and practical applications.
The Omnichannel Customer
Module 1
Fulfilling Omni-channel Demand
Module 2
Omni-channel Journeys
Module 3
Supporting an Omnichannel Strategy
Module 4
Fee Structure
Instructors
4 Courses
Retail Operations and Digital Transformation Expert
Santiago Gallino currently serves as Charles W. Evans Distinguished Faculty Scholar and Associate Professor of Operations, Information and Decisions at The Wharton School, University of Pennsylvania, where he has established himself as a leading expert in digital transformation and retail operations. After completing his PhD in Operations and Information Management and Master's in Statistics at Wharton as a Fulbright Scholar, along with an MBA from IAE Business School and an Electrical Engineering degree from Universidad de Buenos Aires, he began his academic career at Tuck School of Business at Dartmouth. His research focuses on omnichannel integration, store execution, and digital transformation in retail, with groundbreaking work on inventory management and channel integration. His impact is evidenced by highly-cited publications in prestigious journals like Management Science, Manufacturing & Service Operations Management, and MIT Sloan Management Review, with his research on online-offline channel integration garnering particular attention. Through extensive collaboration with retail organizations, he continues to bridge academic theory with practical applications, while his work has been frequently featured in major media outlets. At Wharton, he teaches courses in retail supply chain management and operations strategy, helping shape the next generation of retail and operations leaders.
4 Courses
Digital Transformation and Retail Operations Pioneer
Antonio Moreno-Garcia currently serves as the Sicupira Family Associate Professor in the Technology and Operations Management Unit at Harvard Business School, having previously held positions at Northwestern University's Kellogg School of Management. After earning his PhD in Operations and Information Management and MA in Statistics from The Wharton School, along with degrees in Electrical and Industrial Engineering from the Technical University of Catalonia, he has established himself as a leading expert in digital retail transformation. His research portfolio focuses on omnichannel retail integration, studying how new technologies impact service and supply chain strategies, with particular emphasis on the interaction between online and offline retail channels. His groundbreaking work includes studies on inventory availability information sharing, showroom concepts in retail, and the operational value of social media information. As a prolific researcher, he has published extensively in prestigious journals like Management Science and Manufacturing & Service Operations Management, while his work on channel integration and digital transformation has earned significant recognition, including the 2014 POMS Applied Research Challenge award. Through his teaching in MBA, executive, and doctoral programs, he continues to advance understanding of how digital technologies transform retail operations and customer experiences.
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Frequently asked questions
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