Business Models For Sustainability

Esben Rahbek Gjerdrum Pedersen is a professor at Copenhagen Business School, specializing in the implementation of innovative business models and management concepts such as corporate social responsibility, circular economy, non-financial performance measurement, and Lean management. His work has been widely published in journals like the *Journal of Business Ethics*, *Journal of Cleaner Production*, *Management Decision*, and the *International Journal of Operations and Production Management*. His research has garnered international recognition, including the Emerald Outstanding Paper Award and the Emerald Social Impact Award.

Florian Lüdeke-Freund is a Professor for Corporate Sustainability at ESCP Business School, Berlin, where he focuses on the intersection of sustainability and business strategy. He teaches the course "Business Models For Sustainability," which explores how organizations can innovate and adapt their business models to align with sustainable practices. Lüdeke-Freund's research emphasizes the development of sustainable business models that not only meet economic objectives but also address social and environmental challenges. His work includes collaboration with institutions like the Borderstep Institute to advance research in sustainable business practices, aiming to transform traditional business approaches into more regenerative models. By integrating theoretical knowledge with practical applications, he prepares students to become leaders in sustainability, equipping them with the tools needed to create value while fostering ecological and social responsibility.

Kirsti Reitan Andersen is a postdoctoral researcher at Copenhagen Business School, where she focuses on sustainability in the textile and fashion industry. Her research investigates the challenges and opportunities for integrating sustainable practices within these sectors, emphasizing the need for informed consumer choices and industry accountability. She earned her PhD with a thesis titled Stabilizing Sustainability in the Textile and Fashion Industry, which explores the complexities of implementing sustainable practices in a field often criticized for its environmental impact. In addition to her research, Andersen is involved in teaching and has developed online courses related to sustainable business models for the fashion industry. She actively engages with initiatives aimed at promoting sustainability and has collaborated with various stakeholders to drive change in the industry.

Ana (surname not provided) founded SokFok Studio in 2011, a communication studio that specializes in helping brands, institutions, and research projects effectively communicate their sustainability initiatives to wider audiences, building an impressive client portfolio including University of the Arts London, Ethical Fashion Forum, Central Saint Martins, Copenhagen Business School, Istituto Europeo di Design, Textile Environmental Design, and Turner Broadcast LTD, while also collaborating with Kirsti (surname not provided) to develop educational projects about sustainability across various industries, which are now available on their HONEST FASHION platform that offers open source courses focusing on sustainability, fashion, and new business models.

David Murillo is an Associate Professor in the Department of Society, Politics and Sustainability at ESADE Business School, part of Ramon Llull University in Barcelona. He holds a PhD in Sociology from the University of Barcelona and has a diverse academic background, including degrees in Humanities and Business Administration. His research primarily focuses on globalization, social innovation, business ethics, and critical management studies. Murillo has authored the book From Walmart to Al Qaeda: An Interdisciplinary Approach to Globalization and has published numerous articles in leading academic journals such as Journal of Business Ethics and Technological Forecasting and Social Change. He has also served as a visiting scholar at various prestigious institutions worldwide. In addition to his research, he is actively involved in teaching courses related to sustainability and social responsibility, contributing to the development of future leaders in these critical areas.

Lars Jacob Tynes Pedersen is an Associate Professor and Co-Head of the Centre for Sustainable Business at NHH Norwegian School of Economics, where he has been a faculty member since 2005. He holds a PhD from NHH and specializes in the design and innovation of sustainable business models, as well as conducting natural field experiments related to economic decision-making, particularly concerning pro-social and pro-environmental behaviors. His research has been published in reputable journals such as Management Science and the Journal of Business Ethics. In addition to his academic work, Pedersen is an active public speaker and strategic advisor, serving on various boards, including the Norwegian Wine Monopoly. He has also co-founded a circular economy startup and played a role in developing the Norwegian Transparency Act. Recently, he was part of a research team that received the Research Dissemination Award for their efforts in promoting sustainability knowledge.

Sveinung Jørgensen is an Associate Professor at the Centre for Sustainable Business at NHH Norwegian School of Economics, where he specializes in corporate sustainability. His research focuses on aligning sustainability with profitability through the design and innovation of sustainable and circular business models. Jørgensen actively collaborates with companies to implement these practices and conducts natural field experiments to study economic decision-making, particularly behaviors that support sustainable business models. He co-authored the widely downloaded book RESTART Sustainable Business Model Innovation and has developed an open-access online teaching program in sustainable business model innovation. In addition to his academic role, he serves on various boards and advisory committees, engaging in practical applications of sustainability in business. Jørgensen holds a PhD from Karlstad University and has a strong commitment to advancing sustainable practices in the business sector.