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Product Marketing Strategy

Master product marketing with IIM Bangalore's graduate program covering development, management, and consumer behavior.

Master product marketing with IIM Bangalore's graduate program covering development, management, and consumer behavior.

This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Product Marketing Strategy MicroMasters program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.

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Product Marketing Strategy

This course includes

5 Months

Of Self-paced video lessons

Beginner Level

Completion Certificate

awarded on course completion

37,485

What you'll learn

  • Master product marketing fundamentals and strategies

  • Conduct comprehensive market research and analysis

  • Develop effective product positioning strategies

  • Create compelling product messaging

  • Implement strategic pricing and promotional tactics

Skills you'll gain

Product Marketing
Market Research
Consumer Behavior
Product Development
Marketing Strategy
Pricing Strategy
Brand Positioning
Product Management
Marketing Mix
Market Analysis

This course includes:

10 Hours PreRecorded video

Access on Mobile, Desktop, Tablet

FullTime access

Shareable certificate

Get a Completion Certificate

Share your certificate with prospective employers and your professional network on LinkedIn.

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There are 3 courses in this program

Game Design and Development 3: 3D Shooter

Course 1 · 13 Hours to complete · 4 modules

Game Design and Development 1: 2D Shooter

Course 2 · 14 Hours to complete · 4 modules

Cloud Application Security

Course 3 · 5 Hours to complete · 4 modules

Fee Structure

Payment options

Financial Aid

Product Marketing Strategy

This course includes

5 Months

Of Self-paced video lessons

Beginner Level

Completion Certificate

awarded on course completion

37,485

Testimonials

Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.

Frequently asked questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.