Master the complete product development process from ideation to market launch, focusing on competitive strategy.
Master the complete product development process from ideation to market launch, focusing on competitive strategy.
This comprehensive course explores the strategic aspects of new product development and innovation management. Students learn to navigate the entire product development lifecycle, from initial concept to market launch, with emphasis on reducing time-to-market while maintaining quality. The curriculum covers cross-functional project management, technological risk assessment, and adapting to changing customer requirements. Special attention is given to emerging market strategies and building competitive advantage through locally relevant product design.
4.3
(6 ratings)
17,216 already enrolled
Instructors:
English
English
What you'll learn
Master end-to-end product development processes
Develop effective product innovation strategies
Manage cross-functional development teams
Optimize time-to-market while maintaining quality
Assess and manage technological risks
Create market-driven product designs
Skills you'll gain
This course includes:
PreRecorded video
Graded assignments, exams
Access on Mobile, Tablet, Desktop
Limited Access access
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Module Description
This course provides a thorough understanding of new product development processes and strategies. The curriculum focuses on integrating organizational functions, managing technological risks, and addressing market demands. Students learn to coordinate cross-functional teams, reduce development timelines, and create successful business models. The course emphasizes practical applications in emerging markets and building competitive advantage through innovative product design.
Fee Structure
Instructor

4 Courses
Pioneering Strategy Scholar and Innovation Expert at IIM Bangalore
Ganesh N Prabhu served as a distinguished Professor of Strategy at the Indian Institute of Management Bangalore (IIMB) from 1996 until his untimely passing in December 2024. His expertise spanned product innovation, strategic management, and entrepreneurship, earning him recognition as a leading academic in these fields. Throughout his career at IIMB, he held several key administrative positions, including Chairperson of the Post Graduate Program (2006-2008), Chairperson of Placements (2000-2003), and Chairperson of Career Development Services (2015-2019). His academic credentials included a Fellowship (PhD) in Strategy from IIM Ahmedabad, a PGDRM from Institute of Rural Management Anand, and a BSc from Elphinstone College, Mumbai. Prabhu's research contributions were significant, with publications in prestigious journals like Academy of Management Review and Research Policy. He conducted executive programs and workshops for major corporations including Honeywell, ITC, Tata Group, and Oracle, specializing in strategic analysis and new product development. His service extended beyond academia as a nominated member of the India Design Council and advisory boards of several prestigious institutions. His expertise in product innovation and strategy was particularly influential in emerging markets, where he helped numerous organizations develop locally relevant products and business models.
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Frequently asked questions
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