Lucas Lobo

Lucas Lobo is a dedicated marketing and communication professional at the Fundação Instituto de Administração, where he emphasizes the importance of making everyday experiences magical. With a focus on inspiring better communication choices, he collaborates with students, colleagues, and clients to develop strong brands and foster meaningful connections. As an instructor for the "Fundamentals of Marketing" course on Coursera, Lobo provides valuable insights into marketing strategies and practices, helping learners understand essential concepts through practical applications. His work reflects a commitment to enhancing communication in various contexts, ultimately aiming to create impactful interactions in the business world.