Fernando Guerra

Fernando Guerra is a licensed administrator from the Universidad Nacional Autónoma de México (UNAM). He has a distinguished career as a university professor spanning 35 years. His professional roles include serving as the Director of the School of Accounting and Administration at Universidad La Salle and Director of the Center for Strategic Management Studies. Additionally, he is a professor in the Continuing Education Division of the Faculty of Accounting and Administration at UNAM. Guerra also works as a consultant for businesses, focusing on strategic planning, business development, negotiation, results orientation, and leadership. Guerra teaches several courses on Coursera, including "Habilidades humanas y de negocios para negociar," "Introducción al mundo de las negociaciones," "Las estrategias y habilidades para las negociaciones," "Los obstáculos y la conducción en las negociaciones," and "Proyecto final sobre negociación para un mejor clima laboral." These courses are designed to enhance negotiation skills and strategies in various contexts.