Cesar Becerra is an anthropologist from the National University of Colombia with 12 years of experience in academic and applied market research. He has held various positions at LOGYCA, including Market Research Specialist and Market Research Leader, and currently serves as the Research Manager. His work focuses on leading and developing research projects across multiple sectors, aimed at establishing market targets, designing consumer archetypes, mapping demand, and tracking purchasing drivers. Cesar employs a mixed methodological approach that combines qualitative and quantitative techniques with an ethnographic emphasis to address complex market challenges. His expertise in understanding consumer behavior and competitive contexts has made significant contributions to LOGYCA's research initiatives, enhancing the organization's ability to provide valuable insights for its clients.
