SPJIMR Digital Marketing & Social Media Strategy

The Executive Certificate Programme in Digital Marketing & Social Media Strategy by SPJIMR provides a managerial perspective on digital marketing. This 7-month program covers comprehensive topics from marketing fundamentals to advanced digital strategies, preparing professionals to lead digital initiatives and drive business growth.

4.8

(13 ratings)

English

Course Start Date:
Coming soon
Applications Deadline:
To be announced
Duration:
7-7 Months

₹ 1,25,000

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Overview

This comprehensive program offers managerial perspectives on digital marketing and social media strategy. Participants learn underlying principles, various digital channels, metrics, and strategic implementation. The curriculum combines theoretical knowledge with practical applications, preparing professionals for digital-led business environments.

Why Marketing & Sales?

SPJIMR's program stands out with its ranking (#2 in India, #39 globally for MIM), interactive pedagogy, and focus on real business cases. The program offers executive alumni status and emphasizes peer learning opportunities within a professional network.

What does this course have to offer?

Key Highlights

Interactive learning platform
Real business case studies
Executive alumni status
Industry-relevant curriculum
Peer learning opportunities
Practical application focus
Flex-learning approach

Who is this programme for?

Marketing professionals
Digital strategy managers
Business leaders
Marketing consultants
Agency professionals

Minimum Eligibility

Diploma (10+2+3) or Bachelor's Degree (10+2+3)
Minimum 2 years work experience
Selection based on profile evaluation
Final selection by SPJIMR

Who is the programme for?

The selection process evaluates candidate profiles and qualifications. Applicants must have a diploma or bachelor's degree with minimum 2 years work experience. Final selection is conducted by SPJIMR based on overall profile assessment.

Important Dates

Selection process

How to apply?

Curriculum

The curriculum covers essential marketing fundamentals and advances to specialized digital marketing topics. It includes hands-on experience with tools and platforms, case studies, and real-world applications.

There are 1 semesters in this course

The program comprises comprehensive modules covering digital marketing essentials, social media strategy, and analytics. Key topics include SEO, SEM, content development, social media management, influencer marketing, and digital analytics. The curriculum emphasizes practical applications and includes project presentations for real-world implementation.

Topics

Programme Length

The 7-month program delivers content through an advanced interactive learning platform. Classes are conducted in direct-to-device mode, accessible across multiple devices.

Tuition Fee

The total program fee is ₹125,000 including: Registration Fee: ₹4,700 Processing Fee: ₹10,000 Program Fee: ₹120,000 Optional Alumni Fee: ₹5,000

Fee Structure

Payment options

Learning Experience

Students experience interactive learning through a blend of lectures, case studies, assignments, and projects. The platform enables engagement across devices, supporting various learning styles and practical applications.

University Experience

The program provides a collaborative learning environment with opportunities for peer networking and professional development. Students gain access to SPJIMR's resources and become part of the executive alumni network upon completion.

About the University

Established in 1981 in Mumbai, SPJIMR is a leading postgraduate management institute recognized for its innovative approach to management education. It aims to influence managerial practice and promote value-based growth among students, alumni, organizations, and society at large. The institute offers a broad portfolio of management programs and is known for its strong industry connections and commitment to social responsibility.

3000

total students

15000

alumni network

4.8

student satisfaction

Affiliation & Recognition

AACSB accredited

AMBA accredited

NBA recognized

Career services

SPJIMR provides comprehensive career services with a dedicated placement cell that ensures 100% placement for its graduates. The institute's strong ties with industry leaders facilitate internships and job placements, while its alumni network actively supports new graduates in their career journeys.

Top Recruiters

Course Start Date:
Coming soon
Applications Deadline:
To be announced
Duration:
7-7 Months

₹ 1,25,000

Add to compare

Testimonials

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Faculties

These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they’re here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.

Instructors

Dr. Ashita Aggarwal

445 Students

2 Courses

Brand Strategy Expert and Consumer Behavior Scholar

Dr. Ashita Aggarwal serves as Professor of Marketing and Chairperson-PGDM at SP Jain Institute of Management & Research (SPJIMR), bringing over two decades of experience in brand management and consumer behavior research. Her academic credentials include a Ph.D. in Management focusing on Branding and Communication, an Executive Program in Branding from Kellogg School of Management, and she is currently pursuing a DBA from Indian School of Business. As a gold medalist MBA graduate, she has established herself as a leading authority in consumer brand relationships and marketing communications. Her research portfolio includes significant publications on brand equity, customer experience management, and digital brand building, with her cases being widely used by business schools globally. She has earned recognition through the "Best Marketing Professor" award from Dewang Mehta Business School Awards and multiple case writing awards. Her expertise extends to international teaching at institutions like State University of New York and Hamburg University, while also serving as a consultant for startups, NGOs, and educational institutions in brand building and consumer insights.

Dr. Debmallya Chatterjee

1,163 Students

2 Courses

Operations Management Scholar and Supply Chain Innovation Leader

Dr. Debmallya Chatterjee serves as Professor of Operations Supply Chain Management and Quantitative Methods at SPJIMR, where he also chairs the Post Graduate Diploma in Management (PGDM-Online) program. His impressive academic credentials include a Ph.D. from IIT ISM Dhanbad, an MTech from NIT Durgapur, and master's degrees in both Mathematics and Information Technology, complemented by executive education from Harvard Business School. With over two decades of experience in academia, he has established himself as a leading authority in operations research and supply chain management. His research focuses on Multi-criteria Decision Making, Structural Modeling, and Fuzzy Theory applications in business, with numerous publications in prestigious journals. As Vice President of the Productions and Operations Society (POMS) India Chapter and conference chair for major international events, he has significantly influenced the field of operations management. His leadership extends to visiting professorships at IIM Mumbai, IIM Sambalpur, and IIFT Kolkata, while his role in conceptualizing SPJIMR's premium online program with Coursera demonstrates his commitment to innovative education delivery.

Frequently asked questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.

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