Sales Management & New Age Marketing - IIM Kozhikode

The Professional Certificate Programme in Strategic Sales Management and New Age Marketing from IIM Kozhikode is designed to upskill experienced sales professionals. This 10-month program combines traditional sales principles with modern digital techniques, data analytics, and AI/ML applications to develop stronger sales leaders. Through case studies, simulations, and hands-on projects, participants learn strategic sales management, new age marketing tools, and techniques to drive business growth.

Instructors:

AISHWARYA RAMASUNDARAM

Prof. G. Sridhar

English

Course Start Date:
9th June 2024
Applications Deadline:
Closed
Duration:
10-10 Months

₹ 2,80,000

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Overview

The program offers comprehensive training in strategic sales management and modern marketing techniques. Delivered by IIM Kozhikode's expert faculty, it combines theoretical knowledge with practical applications through case studies, simulations and projects. The curriculum integrates traditional sales principles with new-age digital tools and analytics.

Why Leadership & Management?

This program stands out for its focus on practical skills development through real-world case studies and projects. The curriculum is designed by IIM Kozhikode's experienced faculty and industry experts. Participants benefit from hands-on experience with modern sales tools and techniques while building valuable industry connections.

What does this course have to offer?

Key Highlights

Interactive online learning platform
Expert faculty from IIM Kozhikode
Real-world case studies and projects
2-day campus immersion
Executive alumni status
Focus on AI/ML applications in sales
Networking opportunities

Who is this programme for?

Sales professionals seeking career growth
Territory/Area/Regional/Zonal Managers
Sales executives with 4+ years experience
Professionals looking to modernize sales approach

Minimum Eligibility

Graduates (10+2+3) or Diploma Holders from recognized University
Minimum 4 years experience in Marketing & Sales or 5 years in managerial position
Selection based on detailed candidate profile and statement of purpose

Who is the programme for?

The program follows a comprehensive selection process evaluating candidates based on their academic background, work experience, and career objectives. Candidates must be graduates with relevant work experience. Evaluation is done through assignments, projects and quizzes with minimum attendance requirements.

Important Dates

Selection process

How to apply?

Curriculum

The curriculum is structured across six modules covering foundational marketing concepts, new age marketing and analytics, selling techniques, sales management, and leadership. It includes a campus immersion module focusing on practical applications. The program emphasizes hands-on learning through case studies, simulations and projects.

There are 7 semesters in this course

The program consists of six core modules: Foundational Concepts on Marketing, New Age Marketing and Analytics, Selling I & II, Sales Management, and Leading the Sales Organization. Each module combines theoretical frameworks with practical applications. The curriculum integrates modern tools like AI/ML and digital selling techniques with traditional sales management concepts.

Module 1: Foundational Concepts on Marketing

Module 2: New Age Marketing and Analytics

Module 3: Selling I

Module 4: Selling II

Module 5: Sales Management

Module 6: Leading the Sales Organization

In Campus Module

Programme Length

10 months with online sessions and 2-day campus immersion

Tuition Fee

The total program fee is INR 2,80,000 + GST, structured in installments. Initial booking amount of INR 80,000 followed by three installments. Additional application fee of INR 2,000 + GST.

Fee Structure

Payment options

Learning Experience

The program uses a blend of synchronous and asynchronous learning methods including live online sessions, case discussions, simulations and projects. Interactive sessions enable peer learning and networking opportunities.

University Experience

IIM Kozhikode provides comprehensive support through its virtual learning platform. Participants get access to digital resources, faculty interactions and networking opportunities. The 2-day campus immersion enhances the learning experience.

About the University

Founded in 1996 through collaboration between the Government of India and Kerala State Government, IIMK is the fifth IIM established in India. Located on picturesque hillocks in Kunnamangalam, Calicut, the institute has pioneered several innovations in management education and is known for its commitment to academic excellence and sustainability.

112.5 acres

Campus size

1,200+

Total enrollment

103

Faculty size

Affiliation & Recognition

EQUIS Accreditation

AMBA Accreditation

Institute of National Importance Status

Career services

IIMK provides comprehensive career development support through multiple channels. The institute's placement cell facilitates strong connections with leading employers worldwide, offering extensive networking opportunities and professional development programs. Through partnerships with corporate leaders, students receive practical experience and career advancement opportunities.

67.02 LPA

Highest package

24 LPA

Average package

Course Start Date:
9th June 2024
Applications Deadline:
Closed
Duration:
10-10 Months

₹ 2,80,000

Add to compare

Whom you will learn from?

Learn from top industry experts who bring real-world experience and deep knowledge to every lesson. The instructors are dedicated to help you achieve your goals with practical insights and hands-on guidance.

Instructors

AISHWARYA RAMASUNDARAM

Assistant Professor

Dr. Aishwarya Ramasundaram is an Assistant Professor at the Indian Institute of Management Kozhikode (IIMK), specializing in Organizational Behavior and Human Resource Management. She holds a Ph.D. in Management, with her research focusing on topics such as employee engagement, leadership dynamics, and workplace culture. Dr. Ramasundaram’s work aims to enhance understanding of how organizational practices can influence employee motivation and performance, contributing valuable insights to both academic literature and practical applications in management.

Prof. G. Sridhar

Professor, Marketing Management, IIMK

Prof. G. Sridhar is a Professor in Marketing Management at the Indian Institute of Management Kozhikode (IIMK). With a robust academic background, he specializes in various aspects of marketing, including consumer behavior, brand management, and digital marketing strategies. Prof. Sridhar's research interests focus on understanding market dynamics and the impact of marketing strategies on consumer decision-making processes, contributing valuable insights to both academic literature and practical applications in the field.

Testimonials

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Faculties

These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they’re here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.

Instructors

AISHWARYA RAMASUNDARAM

Assistant Professor

Prof. G. Sridhar

Professor, Marketing Management, IIMK

Frequently asked questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.

What is the program duration?

Is there a campus visit?

What are the eligibility criteria?