Prof. G. Sridhar

Prof. G. Sridhar is a Professor in Marketing Management at the Indian Institute of Management Kozhikode (IIMK). With a robust academic background, he specializes in various aspects of marketing, including consumer behavior, brand management, and digital marketing strategies. Prof. Sridhar's research interests focus on understanding market dynamics and the impact of marketing strategies on consumer decision-making processes, contributing valuable insights to both academic literature and practical applications in the field.