Product and Brand Management - IIM Nagpur

This Post Graduate Certificate Programme in Product & Brand Management from IIM Nagpur equips professionals with strategic product management and brand building capabilities. The program combines theoretical frameworks with practical applications across product development, market research, brand positioning, and digital analytics.

Instructors:

Prof. Ranjitha G. P.

Prof. Yatish Joshi

English

Course Start Date:
June 2024
Applications Deadline:
Closed
Duration:
10-10 Months

₹ 1,75,000

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Overview

The Post Graduate Certificate Programme in Product & Brand Management is designed for mid to senior-level professionals looking to develop strategic product management skills. The program covers comprehensive aspects of product lifecycle management, brand building, and market strategy using modern tools and techniques.

Why Leadership & Management?

The program distinguishes itself through its focus on both strategic and operational aspects of product and brand management. It combines theoretical frameworks with practical applications, featuring real-world case studies and hands-on projects. The 3-day campus immersion provides valuable networking opportunities.

What does this course have to offer?

Key Highlights

Live online sessions by IIM faculty
Industry expert interactions
3-day campus immersion
Real-world case studies
Hands-on projects
Chamber consulting sessions
Peer networking opportunities

Who is this programme for?

Mid to senior-level product managers
Product development professionals
Brand managers
Entrepreneurs
Professionals in B2B and B2C domains

Minimum Eligibility

Bachelor's Degree with 50% marks from recognized university
Minimum 2 years work experience
Selection based on profile evaluation

Who is the programme for?

The selection process evaluates candidates based on their academic background and professional experience. Candidates must have a bachelor's degree with minimum 50% marks and at least 2 years of work experience. The program follows a comprehensive evaluation methodology including assignments, projects, and attendance criteria.

Important Dates

Selection process

How to apply?

Curriculum

The curriculum is structured across four comprehensive modules covering fundamentals of product management, product-market fit, brand management, and brand portfolio management. It incorporates modern tools and techniques including digital analytics and AI/ML applications.

There are 4 semesters in this course

The program consists of four core modules that progressively build expertise in product and brand management. Module I covers foundational concepts and market research. Module II focuses on product-market fit and digital analytics. Module III explores brand management fundamentals. Module IV addresses brand architecture and portfolio management.

Module I

Module II

Module III

Module IV

Programme Length

10 months with 120 hours of instruction including 3-day campus visit

Tuition Fee

The program fee is INR 1,75,000 + GST, with flexible payment options available in three installments. Additional application fee of INR 2,360 (including GST) applies.

Fee Structure

Payment options

Learning Experience

The program delivers content through live online sessions every Sunday. Learning is enhanced through case studies, simulations, and hands-on projects. The pedagogy includes modern tools and techniques for practical application.

University Experience

Participants benefit from IIM Nagpur's comprehensive learning ecosystem including digital resources, faculty interactions, and peer networking. The 3-day campus immersion enhances the learning experience with in-person interactions.

About the University

Established in 2015 under the mentorship of IIM Ahmedabad, IIM Nagpur is a premier management institute located in Nagpur, Maharashtra. The institute aims to create value-driven leaders and global managers through a strong curriculum and innovative teaching methods. IIM Nagpur shifted to its new 132-acre campus at MIHAN in November 2021, providing state-of-the-art facilities to enhance the learning experience.

346

Total Students

40

Faculty Members

31

NIRF Management Rank

Affiliation & Recognition

Association to Advance Collegiate Schools of Business

Ministry of Education, Government of India

National Board of Accreditation

Career services

The Career Development Services at IIM Nagpur provide extensive support for placements through organized recruitment drives and industry interactions. The placement process includes pre-placement talks, interviews, and workshops to prepare students for the corporate world. The institute has successfully placed its students with leading companies across various sectors, ensuring a smooth transition from academia to industry.

100%

Placement Rate

16.29 LPA

Average Package

38.40 LPA

Highest Package

Course Start Date:
June 2024
Applications Deadline:
Closed
Duration:
10-10 Months

₹ 1,75,000

Add to compare

Whom you will learn from?

Learn from top industry experts who bring real-world experience and deep knowledge to every lesson. The instructors are dedicated to help you achieve your goals with practical insights and hands-on guidance.

Instructors

Prof. Ranjitha G. P.

Faculty member in the Marketing Area IIM Nagpur

Prof. Ranjitha G. P. is a faculty member in the Marketing Area at the Indian Institute of Management Nagpur (IIM Nagpur). She specializes in consumer research and has made significant contributions to understanding consumer behavior through her academic work. Prof. Ranjitha's research interests include exploring themes such as identity, consumption patterns, and the implications of marketing strategies on societal perceptions, particularly regarding gender roles and consumer identity.

Prof. Yatish Joshi

Faculty member in the Marketing Area IIM Nagpur

Prof. Yatish Joshi is a faculty member in the Marketing Area at the Indian Institute of Management Nagpur (IIM Nagpur). He brings a wealth of knowledge and expertise in marketing strategies, consumer behavior, and brand management to his role. Prof. Joshi's academic background equips him with the skills necessary to analyze market dynamics and develop effective marketing frameworks that address contemporary business challenges.

Testimonials

Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.

Faculties

These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they’re here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.

Instructors

Prof. Ranjitha G. P.

Faculty member in the Marketing Area IIM Nagpur

Prof. Yatish Joshi

Faculty member in the Marketing Area IIM Nagpur

Frequently asked questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.

What is the program duration?

Is there a campus visit?

What are the eligibility criteria?