Prof. Ranjitha G. P.

Prof. Ranjitha G. P. is a faculty member in the Marketing Area at the Indian Institute of Management Nagpur (IIM Nagpur). She specializes in consumer research and has made significant contributions to understanding consumer behavior through her academic work. Prof. Ranjitha's research interests include exploring themes such as identity, consumption patterns, and the implications of marketing strategies on societal perceptions, particularly regarding gender roles and consumer identity.