IBM & TimesPro: Generative AI for Business Excellence
The IBM & TimesPro Certificate in Generative AI for Business Excellence is a six-month, industry-aligned programme designed for professionals, managers, and leaders who want to understand, apply, and scale Generative AI across business functions. Learners progress from foundational AI concepts and large language model fundamentals to hands-on prompt engineering, workflow automation, ethical AI frameworks, and strategy formulation. The programme blends self-paced IBM modules, live expert-led sessions, guided labs, and real-world business projects.\n\nParticipants gain practical skills in applying GenAI tools across marketing, finance, HR, and operations. The curriculum covers 26 courses co-developed by IBM and TimesPro, spanning AI fundamentals, generative AI essentials, foundation models, prompt engineering, responsible AI, and digital transformation. Learners work with in-demand AI tools and receive prestigious IBM credentials upon completion.\n\nThis programme is ideal for business professionals seeking AI fluency without a technical background. It equips participants to automate workflows, improve decision-making, and lead AI adoption initiatives confidently within their organisations.
English
Course Start Date:
27th Jun, 2026
Application Deadline:
23rd May, 2026
Duration:
6 Months
₹ 85,000
Overview
The IBM & TimesPro Certificate in Generative AI for Business Excellence is a six-month executive programme co-developed by IBM and TimesPro, two trusted names in technology and professional education. It is designed to bridge the growing gap between AI capabilities and practical business application. The programme equips working professionals with the knowledge, tools, and frameworks to integrate Generative AI confidently into everyday business operations.
Participants begin with core AI and LLM concepts before advancing to applied skills in prompt engineering, workflow automation, ethical AI governance, and executive-level AI strategy. The learning journey is structured across 26 courses and includes self-paced IBM-certified content, live expert sessions, guided labs, and a capstone project. Upon completion, learners receive IBM credentials that are recognised across the industry.
With GenAI reshaping how businesses operate across every function, this programme prepares professionals and leaders to stay ahead of the curve. Whether the goal is to improve personal productivity, transform team workflows, or lead enterprise-wide AI initiatives, this programme provides the practical foundation and strategic frameworks to succeed in the generative AI era.
Why Technology & Analytics?
This programme stands out because it is co-developed and co-delivered by IBM, one of the world's foremost AI research and enterprise technology organisations, alongside TimesPro, a leader in executive education in India. Participants benefit from IBM-certified course content, prestigious IBM credentials at the course and learning path level, and practical exposure to in-demand GenAI tools used in real business settings.
The curriculum is uniquely designed to be accessible to non-technical professionals while still delivering substantive, application-ready skills. Rather than focusing on theoretical concepts alone, the programme emphasises hands-on prompt engineering, real-world business projects, and function-specific AI applications across marketing, finance, HR, and operations. This makes it directly relevant to day-to-day professional responsibilities.
The blended learning model combines the flexibility of self-paced IBM modules with the engagement of live expert-led sessions and guided labs. This approach caters to working professionals who need to balance learning with ongoing job responsibilities. The programme also addresses responsible AI and change management, ensuring participants are equipped not just to use AI but to deploy it ethically and strategically within their organisations.
What does this course have to offer?
Key Highlights
6-month industry-aligned executive programme
Co-developed and co-delivered with IBM
IBM credentials issued at course and learning path level
26 courses covering AI fundamentals to advanced GenAI strategy
Hands-on prompt engineering and in-demand AI tools
Covers AI in marketing, finance, HR, and operations
Includes responsible AI, ethics, and change management
Live expert-led sessions, guided labs, and real-world projects
No prior coding or technical background required
Direct to device delivery mode
Interested in career outcomes and specializations?
Who is this programme for?
Business professionals exploring the impact of AI on their roles and industries
Managers seeking to drive AI-led efficiency in team workflows and reporting
Innovation and digital transformation leaders designing AI use cases and scaling adoption
Senior leaders and decision-makers wanting to understand AI strategy and governance
Professionals in marketing, finance, HR, and operations looking to apply GenAI practically
Individuals without a technical background who want to build AI fluency for business
Minimum Eligibility
Working professionals, managers, or business leaders
No prior technical or coding background required
Basic familiarity with business functions (marketing, finance, HR, operations)
Proficiency in English
Access to a device with internet connectivity
Not sure whether you qualify for this programme?
Who is the programme for?
Admission to the IBM & TimesPro Certificate in Generative AI for Business Excellence is open to working professionals across industries. The programme does not require prior technical knowledge or coding skills, making it accessible to business professionals at various career stages.
Prospective participants can apply by submitting their details through the TimesPro website or by contacting a Programme Advisor directly. The programme is delivered entirely online in a direct-to-device mode, eliminating the need for travel or campus attendance. Upon meeting the eligibility criteria and completing the enrolment process, participants gain immediate access to the programme platform and resources.
The academic structure spans 26 courses spread over six months, blending self-paced IBM content with live sessions and practical projects. Learners receive IBM credentials progressively as they complete individual courses and learning paths, culminating in a programme certificate upon successful completion.
Selection process
How to apply?
Curriculum
The curriculum of the IBM & TimesPro Certificate in Generative AI for Business Excellence is structured across 26 courses co-developed by IBM and TimesPro. The programme begins with AI concepts and fundamentals before progressing to AI ethics, generative AI essentials, and foundation models. Learners then explore common GenAI tools, prompt engineering techniques, and practical AI applications for business professionals.\n\nFunction-specific courses address the use of GenAI in marketing and customer insights, HR and people management, finance, and operations and process excellence. Advanced modules cover responsible AI, change management, the manager's AI playbook, and digital transformation leadership. Executive-level content from IBM prepares senior professionals to formulate AI use cases, build integration strategies, and lead in the generative AI era.\n\nThe programme concludes with an introduction to Agentic AI, a prompt library resource, and a capstone project. The combination of IBM-certified self-paced content, live TimesPro-led sessions, recorded sessions, and a practical project ensures learners develop both conceptual understanding and applied business capability.
There are 26 semesters in this course
The programme opens with three IBM-led foundational courses covering AI concepts, AI fundamentals, and AI ethics, providing a rigorous base for all subsequent learning. These are followed by TimesPro's applied course on AI applications in business, which contextualises AI within real organisational scenarios. Learners then move into IBM's courses on generative AI essentials and foundation models and generative AI platforms, building deep understanding of how large language models function and are deployed.\n\nThe mid-programme segment focuses on tools and techniques. TimesPro introduces common generative AI tools, while IBM delivers two prompt engineering courses including Prompt Engineering for Everyone and The Art of Prompt Engineering. IBM's course on Generative AI for Business and Professionals is followed by TimesPro's module on decision making and productivity with AI. Function-specific recorded sessions from TimesPro then cover GenAI applications across marketing and customer insights, HR and people management, finance, and operations and process excellence.\n\nThe final phase addresses strategic and leadership dimensions. Courses on responsible AI, change management, and the manager's AI playbook prepare participants for organisational implementation. IBM contributes a four-part executive series on generative AI for business leaders, covering introduction, integration strategy, use case formulation, and responsible AI. The programme concludes with TimesPro's course on digital transformation and leadership in the AI era, an introduction to Agentic AI, a prompt library, and a capstone project.
Course 1: AI concepts by IBM
Course 2: AI fundamentals by IBM
Course 3: AI ethics by IBM
Course 4: AI applications in business by TimesPro
Course 5: Generative AI essentials by IBM
Course 6: Foundation models and generative AI platforms by IBM
Course 7: Common generative AI tools by TimesPro
Course 8: Prompt engineering for everyone by IBM
Course 9: The art of prompt engineering
Course 10: Generative AI for business and professionals by IBM
Course 11: Decision making and productivity with AI by TimesPro
Course 12: Generative AI in marketing and customer insights by TimesPro (recorded sessions)
Course 13: Generative AI in HR and people management by TimesPro
Course 14: Generative AI in finance by TimesPro
Course 15: Generative AI in operations and process excellence by TimesPro
Course 16: Responsible AI and change management by TimesPro (recorded sessions)
Course 17: Managers playbook of generative AI by TimesPro (recorded sessions)
Course 18: Generative AI for executives and business leaders: An introduction by IBM
Course 19: Generative AI for executives and business leaders integration strategy by IBM
Course 20: Get things done and solve real problems with generative AI
Course 21: Generative AI for executives and business leaders formulate your use case by IBM
Course 22: Responsible and ethical generative AI by IBM
Course 23: Digital transformation and leadership in the AI era by TimesPro
Course 24: Introduction to Agentic AI by TimesPro
Course 25: Prompt library by TimesPro
Course 26: Project
Programme Length
6 months
Tuition Fee
Detailed fee information for the IBM & TimesPro Certificate in Generative AI for Business Excellence is available upon enquiry through the TimesPro website or by contacting a Programme Advisor. Prospective participants are encouraged to reach out directly to understand the current fee structure, available payment options, and any instalment or financing arrangements that may be applicable. TimesPro offers tailored solutions for both individual enrolment and corporate sponsorship.
Fee Structure
Payment options
Financing options
Need help understanding fees, EMI options, or scholarships?
Learning Experience
The IBM & TimesPro Certificate in Generative AI for Business Excellence is delivered entirely online in a direct-to-device format, making it accessible to working professionals regardless of location. The learning experience is built on a blended model that combines self-paced IBM-certified modules, live expert-led sessions hosted by TimesPro faculty, guided laboratory exercises, and recorded sessions for asynchronous learning flexibility.
Participants engage with a rich mix of content formats including video lectures, readings, guided labs, and real-world business projects. The curriculum is designed to be immediately applicable, with each module connecting GenAI concepts to practical business scenarios in marketing, finance, HR, and operations. The programme's hands-on approach to prompt engineering and AI tools ensures learners can implement what they learn directly in their roles.
IBM credentials are awarded at both the course level and learning path level as learners progress, providing ongoing recognition and motivation. The programme is designed without prerequisites for technical expertise, ensuring professionals from all functional backgrounds can engage fully with the content and derive tangible business value from their learning.
University Experience
The IBM & TimesPro Certificate in Generative AI for Business Excellence is underpinned by the combined institutional strengths of IBM and TimesPro. IBM is a globally recognised leader in AI research, enterprise technology, and professional certification, bringing deep credibility and cutting-edge content to the programme. TimesPro, part of The Times of India Group, is a leading executive education platform in India with a network of premier academic partners including IIMs, IITs, and international universities.
Participants benefit from IBM's world-class AI curriculum and industry-recognised credentials, which are valued by employers globally. TimesPro's programme advisors, learning support team, and extensive alumni network provide additional professional value throughout the learning journey. The programme's direct-to-device delivery model reflects both partners' commitment to accessible, high-quality education for India's working professional community.
Learners become part of a growing community of business professionals embracing the generative AI era, supported by two institutions deeply invested in the future of work, professional development, and responsible AI adoption.
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About the University
International Business Machines Corporation (IBM), commonly known as IBM, is a leading American multinational technology company headquartered in Armonk, New York. Established in 1911 as the Computing-Tabulating-Recording Company (CTR), it was renamed to IBM in 1924. Over the years, IBM has evolved from a manufacturer of punch-card tabulating systems to a global leader in computing and technology solutions. The company operates in over 175 countries and is recognized for its extensive research and development efforts, holding more than 150,000 patents. IBM's product offerings span various categories, including cloud computing, artificial intelligence (AI), data analytics, cybersecurity, and IT infrastructure. Notably, the IBM Watson platform utilizes natural language processing and machine learning to derive insights from large datasets. In recent years, IBM has shifted its focus towards hybrid cloud solutions and AI services, helping businesses accelerate their digital transformations. The company is committed to sustainability and innovation, setting ambitious goals such as achieving net-zero greenhouse gas emissions by 2030. Through initiatives like the IBM Skills Academy, the company aims to equip individuals with essential skills for the future workforce, emphasizing continuous learning and professional development.
350000+
Total Employees
170+
Global Offices
12
Research and Development Facilities
Affiliation & Recognition
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American National Standards Institute (ANSI)
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Internet Engineering Task Force (IETF)
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Association for Computing Machinery (ACM)
Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
Instructors
Experienced Educator and Applied AI Researcher with a Passion for Knowledge Sharing
With over a decade of university-level teaching experience, this passionate educator has developed numerous course modules, educational content, and hands-on lab designs. As a doctorate-level researcher specializing in applied AI, machine learning, and deep learning applications, they are dedicated to advancing both academic and practical knowledge. Their extensive background spans curriculum development, research, and fostering student engagement through practical projects.
Data Scientist Aije Egwaikhide: Empowering Women in STEM and Innovating AI Solutions at IBM
Aije Egwaikhide is a fantastic example of how dedication and passion can lead to a successful career in tech! With her background in Economics and Statistics, paired with advanced qualifications in Business and Management Analytics, she’s truly paving the way in the field of data science. Her work at IBM, particularly in creating innovative machine learning solutions for the Oil and Gas sector, is an inspiring achievement.
Career services
IBM provides extensive career services aimed at enhancing workforce readiness through skills development. The IBM Skills Academy offers a variety of courses designed to equip learners with essential skills in cloud computing, data science, AI, cybersecurity, and more. These programs are tailored to meet the demands of the evolving job market and are accessible to individuals at different stages of their careers. In addition to formal education programs, IBM facilitates networking opportunities through events such as hackathons and workshops where participants can engage with industry professionals. This exposure is invaluable for building connections that can lead to internships or job placements. Furthermore, IBM partners with educational institutions to integrate its technologies into their curricula, ensuring that students gain hands-on experience with real-world applications. This collaboration helps bridge the gap between academic learning and practical skills required by employers. IBM also emphasizes continuous learning by providing access to a wealth of online resources including webinars, tutorials, and case studies that keep learners updated on industry trends and best practices. This commitment to lifelong learning ensures that graduates remain competitive in their fields even after completing their formal education.
80% (for participants engaging with career services)
Placement Rate
$85,000 (estimated for certified professionals)
Average Salary After Graduation
400+
Number of Partnerships with Recruiters
Course Start Date:
27th Jun, 2026
Application Deadline:
23rd May, 2026
Duration:
6 Months
₹ 85,000
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.