Market and Competition in Pricing Strategy
Learn market-based pricing strategies to optimize revenue and respond to competition. Master game theory, price discrimination, and competitive pricing.
Learn market-based pricing strategies to optimize revenue and respond to competition. Master game theory, price discrimination, and competitive pricing.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Pricing Strategy Optimization Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.8
(230 ratings)
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English
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What you'll learn
Analyze and implement competitive pricing strategies
Use game theory to predict and influence market pricing
Develop effective price discrimination strategies
Optimize pricing through product lifecycle stages
Create economically sound pricing bundles
Skills you'll gain
This course includes:
3.4 Hours PreRecorded video
13 assignments
Access on Mobile, Tablet, Desktop
FullTime access
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There are 4 modules in this course
This comprehensive course explores market-based pricing strategies, focusing on competitive analysis and price optimization. Through four modules, students learn how to analyze market dynamics, predict competitor reactions using game theory, implement price discrimination, and create effective pricing bundles. The course combines theoretical frameworks with practical applications, featuring insights from both academic experts and industry professionals from BCG.
Understanding the Playing Field
Module 1 · 2 Hours to complete
Predicting Competitive Reactions
Module 2 · 2 Hours to complete
Disrupting Markets and Engaging in "Coopetition"
Module 3 · 2 Hours to complete
Implementing Price Discrimination in Competitive Markets
Module 4 · 4 Hours to complete
Fee Structure
Instructors
BCG's Pricing Strategy Expert Jean-Manuel Izaret Drives Global Business Transformation
Jean-Manuel Izaret, a Senior Partner and Managing Director at Boston Consulting Group's San Francisco office, has established himself as a leading authority in global pricing strategies since joining BCG in 1997. With extensive experience across the firm's Paris and Madrid offices, he currently heads BCG's global Pricing Practice, where he champions pricing optimization as a critical yet underutilized lever for corporate profitability. His impressive portfolio includes transformative pricing projects for major technology companies, wireless service providers, and software leaders, implementing innovative strategies that span product line-up optimization, digital media valuation, and competitive pricing models. Armed with a Ph.D. in Marketing and master's degrees in both Engineering from Ecole Centrale Paris and Economics from the Paris Political Science Institute, Izaret brings a unique combination of academic expertise and practical experience to help clients develop sustainable competitive advantages through sophisticated pricing strategies, enhanced execution processes, and optimized organizational structures.
BCG's Pricing Strategist Thomas Kohler Pioneers Global Business Solutions
Thomas Kohler, an Expert Principal at Boston Consulting Group's Boston office, brings over two decades of international consulting expertise spanning Germany, the USA, and Australia since joining BCG in 2002. As a core member of the Marketing, Sales & Pricing practice, he has established himself as a leading authority in B2B pricing strategies and go-to-market solutions, culminating in his co-founding of BCG's inaugural pricing enablement center in Atlanta. His professional journey includes valuable experience at BMW Munich, where he specialized in design strategy and market research, complementing his academic credentials of a PhD in Consumer Behavior and a Master's in Industrial Engineering from the Karlsruhe Institute of Technology. Kohler's extensive portfolio encompasses developing sophisticated pricing strategies and implementing comprehensive pricing business systems for numerous corporate clients, making him a pivotal figure in BCG's global pricing practice.
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4.8 course rating
230 ratings
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