Ronald T. Wilcox

Ronald T. Wilcox is the NewMarket Corporation Professor of Business Administration and Senior Associate Dean for Degree Programs at the Darden School of Business, University of Virginia. He has been a faculty member since 2001, teaching required courses in Marketing for MBA and Executive MBA programs, as well as an elective course on Pricing Strategy. His research primarily focuses on the marketing of financial services and its intersection with public policy, with his work published in leading journals such as the Journal of Marketing Research, Management Science, and Marketing Science. Wilcox's insights have also been featured in prominent media outlets including the Wall Street Journal and Forbes.Professor Wilcox holds an A.B. from Xavier University and both an M.S. and Ph.D. from Washington University in St. Louis. He has previously served as an assistant professor at Carnegie Mellon University and worked as an economist for the U.S. Securities and Exchange Commission. His book, Whatever Happened to Thrift? Why Americans Don’t Save and What to Do About It, published by Yale University Press, received recognition as one of the Top Five Business Books of 2008 by Kiplinger. At Darden, he also teaches courses such as "Cost and Economics in Pricing Strategy" and "Customer Value in Pricing Strategy," where he equips students with essential skills in pricing and marketing analytics.