Introduction to Marketing - Univ. of Pennsylvania

Barbara E. Kahn is the Patty and Jay H. Baker Professor of Marketing and the Director of the Jay H. Baker Retailing Center at The Wharton School, a position she has held since January 2011. Before returning to Wharton, Barbara served as Dean and Schein Family Chair Professor of Marketing at the University of Miami, where she significantly enhanced the school's research and teaching capabilities by launching global initiatives and forming partnerships with the business community. Her leadership helped elevate the school’s rankings and fostered a robust academic environment, exemplified by the establishment of the Global Business Forum, which attracted over 1,000 industry leaders to campus.

Peter S. Fader is the Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School of the University of Pennsylvania, where he specializes in analyzing behavioral data to forecast customer shopping and purchasing activities. His research spans various industries, including telecommunications, financial services, gaming, retailing, and pharmaceuticals, focusing on critical topics such as customer relationship management and the lifetime value of customers. Fader's work often reveals consistent yet surprising behavioral patterns that transcend different sectors.In addition to his academic role, Professor Fader co-founded Zodiac, a predictive analytics firm sold to Nike in 2018, and currently runs Theta Equity Partners, which focuses on customer-based corporate valuation. He is the author of Customer Centricity: Focus on the Right Customers for Strategic Advantage and co-author of The Customer Centricity Playbook. His insights have been featured in major publications like The New York Times and The Wall Street Journal, and he was recognized by Advertising Age as one of its inaugural "25 Marketing Technology Trailblazers." At Wharton, he teaches courses such as "Customer Analytics" and "Introduction to Marketing," equipping students with the tools necessary to thrive in today's data-driven marketing landscape.

Jagmohan Raju is an esteemed academic and internationally recognized expert in pricing strategies, currently serving as the Joseph J. Aresty Professor of Marketing at The Wharton School of the University of Pennsylvania. With a robust teaching portfolio that spans MBA, EMBA, and Executive Education programs, Raju also holds the position of Vice Dean of Executive Education and has previously chaired Wharton’s Marketing Department. His research interests encompass a range of topics including pricing, strategic alliances, new product introduction strategies, retailing, private labels, and corporate advertising.Dr. Raju's academic credentials are impressive; he earned his Ph.D. in Business, an MS in Operations Research, and an MA in Economics from Stanford University. Additionally, he holds an MBA from the Indian Institute of Management, Ahmedabad, and a B.Tech in Electrical Engineering from the Indian Institute of Technology, Delhi. He has consulted extensively with multinational companies to develop pricing strategies and launch plans for new products. In his teaching role, Raju offers courses such as "Introduction to Marketing," where he imparts critical knowledge to students about marketing principles and practices.Through his extensive research and practical insights, Professor Raju continues to influence both academic thought and real-world applications in marketing strategy and pricing. His contributions have earned him numerous awards for both teaching excellence and research innovation, solidifying his reputation as a leading figure in the field of marketing.