Jagmohan Raju

Jagmohan Raju is an esteemed academic and internationally recognized expert in pricing strategies, currently serving as the Joseph J. Aresty Professor of Marketing at The Wharton School of the University of Pennsylvania. With a robust teaching portfolio that spans MBA, EMBA, and Executive Education programs, Raju also holds the position of Vice Dean of Executive Education and has previously chaired Wharton’s Marketing Department. His research interests encompass a range of topics including pricing, strategic alliances, new product introduction strategies, retailing, private labels, and corporate advertising.Dr. Raju's academic credentials are impressive; he earned his Ph.D. in Business, an MS in Operations Research, and an MA in Economics from Stanford University. Additionally, he holds an MBA from the Indian Institute of Management, Ahmedabad, and a B.Tech in Electrical Engineering from the Indian Institute of Technology, Delhi. He has consulted extensively with multinational companies to develop pricing strategies and launch plans for new products. In his teaching role, Raju offers courses such as "Introduction to Marketing," where he imparts critical knowledge to students about marketing principles and practices.Through his extensive research and practical insights, Professor Raju continues to influence both academic thought and real-world applications in marketing strategy and pricing. His contributions have earned him numerous awards for both teaching excellence and research innovation, solidifying his reputation as a leading figure in the field of marketing.