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Product Management Fundamentals

Master essential product management skills, from team leadership to product development lifecycle, perfect for aspiring product managers and startup founders.

Master essential product management skills, from team leadership to product development lifecycle, perfect for aspiring product managers and startup founders.

This comprehensive course provides a solid foundation in product management, one of today's fastest-growing career paths. Learn to navigate the complex responsibilities of a product manager, from leading cross-functional teams to developing successful products. The curriculum covers essential aspects including stakeholder management, product development methodologies, marketing strategies, and customer development. You'll master key concepts in team leadership, market development, and product commercialization while understanding how to create products that customers love.

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Instructors:

English

Arabic, German, English, 9 more

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Product Management Fundamentals

This course includes

4 Weeks

Of Self-paced video lessons

Beginner Level

Completion Certificate

awarded on course completion

21,604

Audit For Free

What you'll learn

  • Master the core roles and responsibilities of a product manager

  • Develop skills in organizing and managing innovative product teams

  • Understand key marketing challenges and implement effective solutions

  • Learn customer development techniques and market expansion strategies

Skills you'll gain

Product Management
Team Leadership
Stakeholder Management
Product Development
Marketing Strategy
Innovation
Customer Development
Market Analysis

This course includes:

PreRecorded video

Graded assignments, exams

Access on Mobile, Tablet, Desktop

Limited Access access

Shareable certificate

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Top companies offer this course to their employees

Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.

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There are 4 modules in this course

This comprehensive course delivers fundamental knowledge in product management, essential for creating successful products in today's market. The curriculum focuses on understanding the product manager's role, responsibilities, and required skills. Students learn about team management, product development lifecycles, and various development methodologies. The course emphasizes practical aspects of product management including stakeholder engagement, market development, and commercialization strategies. Special attention is given to customer development and market expansion techniques, preparing students for real-world product management challenges.

Roles and Responsibilities of the Product Manager

Module 1

Managing Innovative Product Teams

Module 2

Marketing Challenges and Guiding Principles

Module 3

Customer Development and Crossing the Chasm

Module 4

Fee Structure

Instructor

James Green
James Green

4 Courses

Pioneering Leadership in Entrepreneurship Education and Innovation

Dr. James V. Green serves as the Managing Director of Learning and Development for the Maryland Technology Enterprise Institute at the University of Maryland, where he has established himself as a distinguished leader in entrepreneurship education and innovation. His academic credentials include a Doctor of Management and MS in Technology Management from the University of Maryland University College, an MBA from the University of Michigan, and a BS in Industrial Engineering from Georgia Institute of Technology. In his current role, he oversees comprehensive entrepreneurship education programs, including two innovative online graduate programs: the Master of Professional Studies in Product Management and Technology Entrepreneurship. His excellence in education was recognized with the first prize in the 2013 3E Learning Innovative Entrepreneurship Education Competition. Dr. Green's impact extends beyond the classroom through his creation of the University of Maryland's first MOOC on Coursera, "Developing Innovative Ideas for New Companies," which has reached over 800,000 students. His entrepreneurial experience includes founding and executive roles at successful ventures like WaveCrest Laboratories, Cyveillance, and NetMentors.Org. As a thought leader in entrepreneurship education pedagogy and entrepreneurial opportunity analysis, he has contributed over 25 publications and presentations to the field, while actively serving as Editor for the ASEE Entrepreneurship Division. His research focuses on entrepreneurship education and the psychology of entrepreneurship, making him a frequent presenter at prestigious conferences for organizations like the Academy of Management and USASBE.

Product Management Fundamentals

This course includes

4 Weeks

Of Self-paced video lessons

Beginner Level

Completion Certificate

awarded on course completion

21,604

Audit For Free

Testimonials

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Frequently asked questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.