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Identifying Entrepreneurial Opportunities

This course is part of Innovation and Entrepreneurship Professional Certificate.

This comprehensive course teaches proven methods for identifying and analyzing entrepreneurial opportunities, using the widely-adopted Opportunity Analysis Canvas framework. Students learn to develop an entrepreneurial mindset through a structured nine-step process covering thinking, seeing, and acting entrepreneurially. The course combines insights from psychology, sociology, and business to provide practical guidance for both startup entrepreneurs and corporate innovators. With over 800,000 people having used this model, learners gain valuable skills in opportunity identification, market analysis, and value innovation, enabling them to transform innovative ideas into successful ventures.

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Identifying Entrepreneurial Opportunities

This course includes

4 Weeks

Of Self-paced video lessons

Beginner Level

Completion Certificate

awarded on course completion

16,419

Audit For Free

What you'll learn

  • Develop skills for identifying and analyzing entrepreneurial opportunities

  • Cultivate an entrepreneurial mindset and motivation

  • Analyze industry conditions and competitive landscapes

  • Implement value innovation strategies

  • Master opportunity identification techniques

Skills you'll gain

Entrepreneurship
Innovation
Opportunity Analysis
Business Strategy
Market Analysis
Value Innovation
Startup Development
Corporate Innovation
Business Planning
Entrepreneurial Mindset

This course includes:

PreRecorded video

Graded assignments, exams

Access on Mobile, Tablet, Desktop

Limited Access access

Shareable certificate

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Get a Completion Certificate

Share your certificate with prospective employers and your professional network on LinkedIn.

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Certificate

Top companies offer this course to their employees

Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.

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There are 4 modules in this course

This course introduces students to The Opportunity Analysis Canvas, a proven framework for identifying and evaluating entrepreneurial opportunities. The curriculum covers three main areas: thinking entrepreneurially (mindset and motivation), seeing entrepreneurially (industry analysis and market conditions), and acting entrepreneurially (value innovation and opportunity identification). Students learn practical tools for analyzing business opportunities, understanding market dynamics, and developing innovative solutions. The course combines theoretical knowledge with practical applications, making it valuable for both startup entrepreneurs and corporate innovators.

Introduction to Startup Entrepreneurship and Corporate Innovation

Module 1

Thinking Entrepreneurially

Module 2

Seeing Entrepreneurially

Module 3

Acting Entrepreneurially

Module 4

Fee Structure

Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Innovation and Entrepreneurship Professional Certificate

Instructor

James Green
James Green

4 Courses

Pioneering Leadership in Entrepreneurship Education and Innovation

Dr. James V. Green serves as the Managing Director of Learning and Development for the Maryland Technology Enterprise Institute at the University of Maryland, where he has established himself as a distinguished leader in entrepreneurship education and innovation. His academic credentials include a Doctor of Management and MS in Technology Management from the University of Maryland University College, an MBA from the University of Michigan, and a BS in Industrial Engineering from Georgia Institute of Technology. In his current role, he oversees comprehensive entrepreneurship education programs, including two innovative online graduate programs: the Master of Professional Studies in Product Management and Technology Entrepreneurship. His excellence in education was recognized with the first prize in the 2013 3E Learning Innovative Entrepreneurship Education Competition. Dr. Green's impact extends beyond the classroom through his creation of the University of Maryland's first MOOC on Coursera, "Developing Innovative Ideas for New Companies," which has reached over 800,000 students. His entrepreneurial experience includes founding and executive roles at successful ventures like WaveCrest Laboratories, Cyveillance, and NetMentors.Org. As a thought leader in entrepreneurship education pedagogy and entrepreneurial opportunity analysis, he has contributed over 25 publications and presentations to the field, while actively serving as Editor for the ASEE Entrepreneurship Division. His research focuses on entrepreneurship education and the psychology of entrepreneurship, making him a frequent presenter at prestigious conferences for organizations like the Academy of Management and USASBE.

Identifying Entrepreneurial Opportunities

This course includes

4 Weeks

Of Self-paced video lessons

Beginner Level

Completion Certificate

awarded on course completion

16,419

Audit For Free

Testimonials

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Frequently asked questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.