This course is part of Innovation and Entrepreneurship Professional Certificate.
This comprehensive course teaches proven methods for identifying and analyzing entrepreneurial opportunities, using the widely-adopted Opportunity Analysis Canvas framework. Students learn to develop an entrepreneurial mindset through a structured nine-step process covering thinking, seeing, and acting entrepreneurially. The course combines insights from psychology, sociology, and business to provide practical guidance for both startup entrepreneurs and corporate innovators. With over 800,000 people having used this model, learners gain valuable skills in opportunity identification, market analysis, and value innovation, enabling them to transform innovative ideas into successful ventures.
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What you'll learn
Develop skills for identifying and analyzing entrepreneurial opportunities
Cultivate an entrepreneurial mindset and motivation
Analyze industry conditions and competitive landscapes
Implement value innovation strategies
Master opportunity identification techniques
Skills you'll gain
This course includes:
PreRecorded video
Graded assignments, exams
Access on Mobile, Tablet, Desktop
Limited Access access
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There are 4 modules in this course
This course introduces students to The Opportunity Analysis Canvas, a proven framework for identifying and evaluating entrepreneurial opportunities. The curriculum covers three main areas: thinking entrepreneurially (mindset and motivation), seeing entrepreneurially (industry analysis and market conditions), and acting entrepreneurially (value innovation and opportunity identification). Students learn practical tools for analyzing business opportunities, understanding market dynamics, and developing innovative solutions. The course combines theoretical knowledge with practical applications, making it valuable for both startup entrepreneurs and corporate innovators.
Introduction to Startup Entrepreneurship and Corporate Innovation
Module 1
Thinking Entrepreneurially
Module 2
Seeing Entrepreneurially
Module 3
Acting Entrepreneurially
Module 4
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Innovation and Entrepreneurship Professional Certificate
Instructor

4 Courses
Pioneering Leadership in Entrepreneurship Education and Innovation
Dr. James V. Green serves as the Managing Director of Learning and Development for the Maryland Technology Enterprise Institute at the University of Maryland, where he has established himself as a distinguished leader in entrepreneurship education and innovation. His academic credentials include a Doctor of Management and MS in Technology Management from the University of Maryland University College, an MBA from the University of Michigan, and a BS in Industrial Engineering from Georgia Institute of Technology. In his current role, he oversees comprehensive entrepreneurship education programs, including two innovative online graduate programs: the Master of Professional Studies in Product Management and Technology Entrepreneurship. His excellence in education was recognized with the first prize in the 2013 3E Learning Innovative Entrepreneurship Education Competition. Dr. Green's impact extends beyond the classroom through his creation of the University of Maryland's first MOOC on Coursera, "Developing Innovative Ideas for New Companies," which has reached over 800,000 students. His entrepreneurial experience includes founding and executive roles at successful ventures like WaveCrest Laboratories, Cyveillance, and NetMentors.Org. As a thought leader in entrepreneurship education pedagogy and entrepreneurial opportunity analysis, he has contributed over 25 publications and presentations to the field, while actively serving as Editor for the ASEE Entrepreneurship Division. His research focuses on entrepreneurship education and the psychology of entrepreneurship, making him a frequent presenter at prestigious conferences for organizations like the Academy of Management and USASBE.
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Frequently asked questions
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