Generating Vision: Long-Term Big Ideas for Business Success
Master the art of crafting and sharing impactful organizational visions that inspire employees and drive sustainable business success.
Master the art of crafting and sharing impactful organizational visions that inspire employees and drive sustainable business success.
This transformative course teaches leaders how to develop and communicate compelling organizational visions that inspire action and drive sustainable growth. Moving beyond traditional vision statements, participants learn strategic foresight techniques, long-term thinking frameworks, and practical tools for generating big ideas that resonate with all stakeholders. The course emphasizes the importance of concrete, sensory-rich communication and shows how to connect vision to business processes, sustainability goals, and employee motivation. Through case studies of successful companies and hands-on exercises, leaders learn to craft visions that create lasting impact and overcome the limitations of short-term thinking.
Instructors:
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What you'll learn
Master the art of creating compelling organizational visions that inspire and motivate
Develop strategies to overcome short-term thinking and foster long-term perspective
Learn techniques for generating and communicating big ideas effectively
Connect vision to business processes and stakeholder engagement
Create concrete, actionable vision statements using sensory language
Integrate sustainability and ESG commitments into organizational vision
Skills you'll gain
This course includes:
PreRecorded video
Graded assignments, Exams
Access on Mobile, Tablet, Desktop
Limited Access access
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Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 4 modules in this course
The course explores the critical shift from traditional vision statements to meaningful long-term strategic thinking. It covers the psychology of vision creation, techniques for overcoming short-term thinking, methods for generating and communicating big ideas, and strategies for activating bold visions across organizations. Students learn how to craft concrete, sensory-rich visions that connect with employees and stakeholders, while integrating considerations like sustainability, ESG commitments, and technological advancement. The course emphasizes practical application through real-world examples and case studies.
Framing the Future
Module 1
Confronting Short-termism
Module 2
Getting the Big Ideas Right and Communicated
Module 3
Communicating and Activating a Bold Vision
Module 4
Fee Structure
Instructor
2 Courses
Leading Expert in Corporate Culture and Strategic Transformation
Daniel Patrick Forrester serves as Adjunct Professor at the University of Maryland's School of Engineering and Founder of Avizhen LLC, following his successful entrepreneurial journey as founder of THRUUE Inc., which he recently sold to TiER1 Performance. After completing his MBA from the University of Rochester's William E. Simon School of Business and BS from Catholic University of America, he has established himself as an influential voice in corporate culture and strategy alignment. His work focuses on helping organizations bridge the gap between culture and strategy, particularly in response to evolving employee expectations and digital transformation. Through his teaching at Maryland, where he developed the EdX course "Generating Vision: Long-Term Big Ideas That Motivate Employees and Stakeholders," he continues to advance understanding of organizational transformation. His expertise particularly shines in culture measurement and strategic alignment, demonstrated through his work with over 50 CEOs and his book "Consider: Harnessing the Power of Reflective Thinking in Your Organization." Currently serving as senior advisor to AI organization AlphaROC while maintaining his teaching role, he helps organizations navigate the intersection of technology, culture, and strategy while focusing on healthcare innovation and age-tech solutions.
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Frequently asked questions
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