Digital Customer Analytics

Dr. P.K. Kannan serves as Dean's Chair in Marketing Science and Associate Dean for Strategic Initiatives at the University of Maryland's Robert H. Smith School of Business, where he combines expertise in marketing analytics with digital innovation. After completing his PhD in Management from Purdue University, he has established himself as one of the world's most influential marketing scholars, recognized among the top 2% most-cited researchers globally. His work spans multiple areas including digital marketing, attribution modeling, and customer relationship management, earning numerous prestigious awards including the EMAC Distinguished Marketing Scholar Award 2024, John Little Best Paper Award, and multiple AMA/MSI Paul Root Awards. As Editor-in-Chief of the International Journal of Research in Marketing (2018-2021) and through his current editorial roles with leading journals, he continues to shape the field while developing innovative approaches to marketing challenges. His research has attracted substantial funding from organizations including the National Science Foundation and PricewaterhouseCoopers, while his expertise is demonstrated through successful consulting engagements with major corporations like IBM, Frito-Lay, and Black & Decker. Through his teaching of marketing modeling, pricing, and digital marketing in executive programs, he helps bridge advanced analytics with practical applications while maintaining active research in emerging areas of marketing science. His achievements include multiple Distinguished Teaching Awards and the UMD Distinguished Scholar-Teacher Award, reflecting his commitment to both research excellence and educational innovation in marketing.