Mary Beth Furst

Dr. Mary Beth Furst serves as Clinical Professor and Associate Area Chair in Marketing at the University of Maryland's Robert H. Smith School of Business, where she combines expertise in marketing education with extensive industry experience. After completing her EdD from Johns Hopkins University, MBA from Loyola University Maryland, and BBA in Marketing, she has established herself as a dedicated educator focused on student success and curriculum development. Her career spans both industry and academia, including nearly two decades at Pfizer where she managed portfolio expansion and contract negotiations, followed by roles at Howard Community College and Johns Hopkins University's Whiting School of Engineering. Through her teaching of core marketing and product innovation courses in both undergraduate and MBA programs, she helps students understand the global business environment while developing practical marketing skills. Her expertise particularly shines in curriculum design and student development, demonstrated through her leadership as Faculty Advisor to UMD AMA and participation in the Neurodiversity faculty learning community. Currently leading initiatives to improve teaching practices and student outcomes, she continues to advance marketing education while maintaining active involvement in global business education through study abroad programs and international marketing initiatives.