Master the art of product-market fit through a systematic approach to understanding customer needs, developing value propositions, and creating MVP solutions.
Master the art of product-market fit through a systematic approach to understanding customer needs, developing value propositions, and creating MVP solutions.
This comprehensive course teaches a practical framework for achieving product-market fit using five key components. Students learn to identify target customers, understand underserved needs, develop compelling value propositions, create MVP feature sets, and design effective user experiences. Following the Lean Product Process, participants work through seven structured steps from customer identification to iterative improvement. The course provides hands-on experience in hypothesis testing, prototype development, and customer feedback integration, enabling product managers and entrepreneurs to build products that truly satisfy market needs.
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What you'll learn
Develop effective strategies for identifying and understanding target customers
Create compelling value propositions that address underserved market needs
Design and specify minimum viable product feature sets
Build and test MVP prototypes with real customers
Implement iterative improvement processes for product-market fit
Master the Lean Product Process methodology
Skills you'll gain
This course includes:
PreRecorded video
Graded assignments, Exams
Access on Mobile, Tablet, Desktop
Limited Access access
Shareable certificate
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There are 7 modules in this course
The course provides a structured approach to achieving product-market fit using the Lean Product Process. Students learn to identify target customers, analyze underserved needs, develop value propositions, create MVP prototypes, and iterate based on customer feedback. The curriculum emphasizes practical application through real-world examples and hands-on exercises in product development and market validation.
Determining Your Target Customer
Module 1
Identifying Underserved Customer Needs
Module 2
Defining Your Value Proposition
Module 3
Specifying Your Minimum Viable Product (MVP) Feature Set
Module 4
Creating Your MVP Prototype
Module 5
Testing Your MVP with Customers
Module 6
Iterating to Improve Product-Market Fit
Module 7
Fee Structure
Instructor

4 Courses
Pioneering Leadership in Entrepreneurship Education and Innovation
Dr. James V. Green serves as the Managing Director of Learning and Development for the Maryland Technology Enterprise Institute at the University of Maryland, where he has established himself as a distinguished leader in entrepreneurship education and innovation. His academic credentials include a Doctor of Management and MS in Technology Management from the University of Maryland University College, an MBA from the University of Michigan, and a BS in Industrial Engineering from Georgia Institute of Technology. In his current role, he oversees comprehensive entrepreneurship education programs, including two innovative online graduate programs: the Master of Professional Studies in Product Management and Technology Entrepreneurship. His excellence in education was recognized with the first prize in the 2013 3E Learning Innovative Entrepreneurship Education Competition. Dr. Green's impact extends beyond the classroom through his creation of the University of Maryland's first MOOC on Coursera, "Developing Innovative Ideas for New Companies," which has reached over 800,000 students. His entrepreneurial experience includes founding and executive roles at successful ventures like WaveCrest Laboratories, Cyveillance, and NetMentors.Org. As a thought leader in entrepreneurship education pedagogy and entrepreneurial opportunity analysis, he has contributed over 25 publications and presentations to the field, while actively serving as Editor for the ASEE Entrepreneurship Division. His research focuses on entrepreneurship education and the psychology of entrepreneurship, making him a frequent presenter at prestigious conferences for organizations like the Academy of Management and USASBE.
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Frequently asked questions
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