Master the art of strategic storytelling to enhance project communication, risk management, and stakeholder engagement.
Master the art of strategic storytelling to enhance project communication, risk management, and stakeholder engagement.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Program Management and the Art of Communication Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
Instructors:
English
Not specified
What you'll learn
Create compelling project vision stories
Use narratives for effective risk management
Engage stakeholders through storytelling
Present data in story format
Capture and share lessons learned
Skills you'll gain
This course includes:
2.4 Hours PreRecorded video
28 assignments
Access on Mobile, Tablet, Desktop
FullTime access
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There are 6 modules in this course
This comprehensive course teaches program and project managers to use storytelling as a strategic tool for project success. Students learn to craft compelling project visions, communicate complex information effectively, and manage risks through narrative techniques. The curriculum covers story structure, stakeholder engagement, data storytelling, and lessons learned capture. Worth 10 PDUs, the course goes beyond traditional project management communication to teach advanced storytelling skills that enhance team engagement and project outcomes.
The Structure and Components of Stories
Module 1 · 1 Hours to complete
Telling the Program or Project's Story
Module 2 · 1 Hours to complete
Risk Management Through Storytelling
Module 3 · 1 Hours to complete
Managing Stakeholders with Stories
Module 4 · 1 Hours to complete
Using Data in Your Stories
Module 5 · 1 Hours to complete
Final Exam
Module 6 · 1 Hours to complete
Fee Structure
Instructor
Instructor
William A. Brantley is an accomplished instructor at the University of Maryland, College Park, specializing in project management and communication. With an MBA in Project Management and a Ph.D. in Public Policy and Management, Dr. Brantley has over a decade of teaching experience, focusing on courses such as "Designing Project Information Hubs for Performance," "Effective Communication for Project Stakeholders and Teams," and "Managing Conflicts with Cultural and Emotional Intelligence." His expertise extends to digital transformation and data analytics projects, making him a valuable resource for students looking to enhance their skills in these critical areas.In addition to his academic role, Dr. Brantley serves as a training administrator for the U.S. Patent and Trademark Office, where he manages various IT and training projects. He is a certified Project Management Professional (PMP) and has created several award-winning Massive Open Online Courses (MOOCs) that have attracted thousands of international students. His commitment to innovative teaching methods and effective communication strategies positions him as a leader in the field of project management education, dedicated to preparing students for success in complex organizational environments.
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Frequently asked questions
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