Storytelling and Persuading with Data and Digital Technology
Learn effective data storytelling techniques, create compelling presentations, and master the art of persuasion using data analytics and visualization.
Learn effective data storytelling techniques, create compelling presentations, and master the art of persuasion using data analytics and visualization.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Transforming Your Company's Data Analytics Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
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What you'll learn
Create compelling stories from data using the ABT Framework
Design effective data visualizations for business presentations
Develop persuasive presentation skills for both in-person and online delivery
Master techniques for training customers with data analytics
Implement brain-friendly presentation design principles
Skills you'll gain
This course includes:
3 Hours PreRecorded video
26 assignments
Access on Mobile, Tablet, Desktop
FullTime access
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Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 5 modules in this course
This comprehensive course teaches the art of data storytelling and persuasion in the digital age. Students learn to create compelling narratives using the ABT Framework, develop effective data visualizations, and design brain-friendly presentations. The curriculum covers storytelling basics, data presentation techniques, persuasion strategies, and customer training methods. Participants gain practical skills in combining data analysis with storytelling to influence decision-makers and engage customers.
Using Data in Your Stories
Module 1 · 2 Hours to complete
Building Good Data Presentations
Module 2 · 2 Hours to complete
Using Data for Persuasion
Module 3 · 1 Hours to complete
Customer Training
Module 4 · 1 Hours to complete
Final Exam
Module 5 · 55 Minutes to complete
Fee Structure
Instructor
Instructor
William A. Brantley is an accomplished instructor at the University of Maryland, College Park, specializing in project management and communication. With an MBA in Project Management and a Ph.D. in Public Policy and Management, Dr. Brantley has over a decade of teaching experience, focusing on courses such as "Designing Project Information Hubs for Performance," "Effective Communication for Project Stakeholders and Teams," and "Managing Conflicts with Cultural and Emotional Intelligence." His expertise extends to digital transformation and data analytics projects, making him a valuable resource for students looking to enhance their skills in these critical areas.In addition to his academic role, Dr. Brantley serves as a training administrator for the U.S. Patent and Trademark Office, where he manages various IT and training projects. He is a certified Project Management Professional (PMP) and has created several award-winning Massive Open Online Courses (MOOCs) that have attracted thousands of international students. His commitment to innovative teaching methods and effective communication strategies positions him as a leader in the field of project management education, dedicated to preparing students for success in complex organizational environments.
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Frequently asked questions
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