Innovation for Entrepreneurs: From Idea to Marketplace
Master the innovation process from ideation to market launch, learning key strategies for successful product development and commercialization.
Master the innovation process from ideation to market launch, learning key strategies for successful product development and commercialization.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Entrepreneurship: Launching an Innovative Business Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.6
(681 ratings)
38,197 already enrolled
Instructors:
English
پښتو, বাংলা, اردو, 3 more
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What you'll learn
Identify and evaluate innovation opportunities
Develop effective customer discovery strategies
Create and test product prototypes
Build successful innovation strategies
Design comprehensive business models
Skills you'll gain
This course includes:
5.6 Hours PreRecorded video
6 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
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There are 5 modules in this course
This comprehensive course guides entrepreneurs through the innovation process, from initial idea to market launch. Students learn customer discovery techniques, market research methods, prototyping strategies, and team building approaches. The curriculum emphasizes practical tools like the Business Model Canvas and focuses on creating viable market strategies.
Introduction
Module 1 · 2 Hours to complete
Customer Discovery and Validation
Module 2 · 1 Hours to complete
Product Understanding and Marketing
Module 3 · 1 Hours to complete
Prototyping and Testing
Module 4 · 2 Hours to complete
Building a Team
Module 5 · 1 Hours to complete
Fee Structure
Instructor
Innovative Educator and Entrepreneur with Expertise in Strategy and Innovation
Dr. Mierzwa brings over 20 years of teaching experience at the University of Maryland and other institutions, focusing on strategy, innovation, and entrepreneurship. He teaches in the Minor in Technology Entrepreneurship, Master of Technology Entrepreneurship, and Gemstone Program in the Honors College. His teaching philosophy emphasizes building student competency through well-designed courses and engaging exercises. His research interests include innovation processes, opportunity recognition, and design thinking. Dr. Mierzwa founded The Fountainhead Group, which conducts innovation audits, and Creative Agreements, a firm specializing in mediation for venture start-ups. He serves on multiple advisory boards for Maryland businesses, chairs a committee on non-traditional academics at the Academy of Management, and is a board member of the Executive DBA Council. He holds a Doctor of Public Administration in strategic management from USC and a master's in urban design from Harvard.
Testimonials
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4.6 course rating
681 ratings
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.