Establishing Product-Market Fit
Learn to validate product ideas through customer research, MVP testing, and iterative development for market success.
Learn to validate product ideas through customer research, MVP testing, and iterative development for market success.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Product Ideation, Design, and Management Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
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What you'll learn
Identify and analyze target customer segments
Uncover underserved customer needs and opportunities
Develop compelling value propositions
Create and test minimum viable products (MVPs)
Conduct effective user testing and gather feedback
Iterate product design based on market validation
Skills you'll gain
This course includes:
2.5 Hours PreRecorded video
7 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
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There are 10 modules in this course
This comprehensive course teaches students how to achieve product-market fit using a systematic, five-layer approach. Starting with target customer identification and moving through underserved needs analysis, value proposition definition, feature set specification, and user experience design, students learn to apply the Lean Product Process. The curriculum covers essential concepts including customer segmentation, MVP development, prototype creation, user testing, and iterative improvement. Through practical exercises and real-world examples, participants develop the skills to validate product ideas and ensure market success.
Introduction to Establishing Product-Market Fit
Module 1 · 18 Minutes to complete
Defining Product-Market Fit
Module 2 · 42 Minutes to complete
Identifying Underserved Customer Needs
Module 3 · 1 Hours to complete
Determining Your Target Customer
Module 4 · 1 Hours to complete
Specifying Your Feature Set
Module 6 · 1 Hours to complete
Creating Your Prototype
Module 7 · 1 Hours to complete
Testing Your MVP with Customers
Module 8 · 1 Hours to complete
Improving Product-Market Fit
Module 9 · 10 Minutes to complete
Final Thoughts
Module 10 · 13 Minutes to complete
Fee Structure
Instructor
Leadership in Entrepreneurship Education and Innovation
Dr. James V. Green leads the Maryland Technology Enterprise Institute's educational programs, designing and teaching both undergraduate and graduate courses while managing seed funding and residential entrepreneurship initiatives for students. As the director of two Master of Professional Studies programs—Technology Entrepreneurship and Product Management—he has earned accolades for his teaching excellence, including the Dean's Outstanding Performance Award in 2020 and the 2011 3E Learning Innovative Entrepreneurship Education Competition prize. Dr. Green’s research focuses on entrepreneurship education and the psychology of entrepreneurship, and he frequently presents at national conferences such as AOM and USASBE. With extensive experience in startups, including leadership roles at WaveCrest Laboratories, Cyveillance, and Netmentors, Dr. Green brings practical insights to his academic work. He holds advanced degrees in management, technology, and business from prestigious institutions.
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