Developing Innovative Ideas for New Companies
Learn to identify and evaluate entrepreneurial opportunities, develop business models, and make strategic decisions.
Learn to identify and evaluate entrepreneurial opportunities, develop business models, and make strategic decisions.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Entrepreneurship: Launching an Innovative Business Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.7
(1,383 ratings)
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English
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What you'll learn
Identify and analyze entrepreneurial opportunities
Develop an entrepreneurial mindset and decision-making skills
Evaluate market conditions and industry factors
Create effective business models
Understand customer needs and market positioning
Skills you'll gain
This course includes:
4.7 Hours PreRecorded video
5 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
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There are 4 modules in this course
This comprehensive course guides aspiring and active entrepreneurs through the process of developing innovative business ideas. Students learn proven methods for identifying and analyzing entrepreneurial opportunities, enhancing their entrepreneurial mindset, and making strategic decisions. The curriculum covers essential topics including industry analysis, customer understanding, business modeling, and value innovation. Through practical frameworks like the Opportunity Analysis Canvas, learners develop skills to evaluate market conditions, understand customer needs, and build innovative business models.
Introduction to Innovation and Entrepreneurship
Module 1 · 1 Hours to complete
Entrepreneurial Mindset, Motivations, and Behaviors
Module 2 · 1 Hours to complete
Industry Understanding
Module 3 · 2 Hours to complete
Customer Understanding and Business Modeling
Module 4 · 2 Hours to complete
Fee Structure
Instructor
Leadership in Entrepreneurship Education and Innovation
Dr. James V. Green leads the Maryland Technology Enterprise Institute's educational programs, designing and teaching both undergraduate and graduate courses while managing seed funding and residential entrepreneurship initiatives for students. As the director of two Master of Professional Studies programs—Technology Entrepreneurship and Product Management—he has earned accolades for his teaching excellence, including the Dean's Outstanding Performance Award in 2020 and the 2011 3E Learning Innovative Entrepreneurship Education Competition prize. Dr. Green’s research focuses on entrepreneurship education and the psychology of entrepreneurship, and he frequently presents at national conferences such as AOM and USASBE. With extensive experience in startups, including leadership roles at WaveCrest Laboratories, Cyveillance, and Netmentors, Dr. Green brings practical insights to his academic work. He holds advanced degrees in management, technology, and business from prestigious institutions.
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4.7 course rating
1,383 ratings
Frequently asked questions
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