Subsistence Marketplaces
Explore poverty & markets in developing economies. Learn bottom-up approach to understand & design solutions.
Explore poverty & markets in developing economies. Learn bottom-up approach to understand & design solutions.
This course provides a unique, bottom-up understanding of the intersection of poverty and marketplaces. Students will explore the daily lives, behaviors, and decision-making processes of consumers and entrepreneurs in subsistence contexts. The curriculum covers cognitive and emotional aspects of poverty, marketplace exchanges, environmental issues, and methods for gaining insights in these settings. Participants will learn to design sustainable solutions for subsistence marketplaces, considering economic, ecological, and social factors. Through a mix of theoretical concepts, real-world case studies, and practical exercises, students will develop skills to create impactful solutions for individuals, businesses, and social enterprises operating in low-income markets.
4.4
(25 ratings)
3,475 already enrolled
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English
Tiếng Việt
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What you'll learn
Understand the unique characteristics of subsistence marketplaces and their participants
Analyze cognitive and emotional aspects of decision-making in low-income contexts
Explore the nature of consumer-entrepreneur interactions in subsistence markets
Learn methods for gaining insights and conducting research in subsistence settings
Identify and understand needs specific to subsistence marketplaces
Develop skills in generating and evaluating ideas for sustainable solutions
Skills you'll gain
This course includes:
7.3 Hours PreRecorded video
25 quizzes, 11 peer reviews
Access on Mobile, Tablet, Desktop
FullTime access
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There are 9 modules in this course
This course offers a comprehensive exploration of subsistence marketplaces, focusing on the intersection of poverty and market activities in developing economies. Students will gain a unique, bottom-up understanding of how individuals living in poverty engage with markets as both consumers and entrepreneurs. The curriculum covers a wide range of topics, including the cognitive and emotional aspects of living in subsistence conditions, the nature of marketplace exchanges in low-resource environments, and the environmental challenges faced by these communities. Through a combination of theoretical frameworks, real-world case studies, and immersive exercises, participants will learn how to gain meaningful insights into subsistence marketplaces and design sustainable solutions that address the specific needs of these populations. The course emphasizes a holistic approach to solution design, considering economic viability, ecological sustainability, and social impact. Students will also learn about the practical aspects of implementing solutions in subsistence contexts, including crafting enterprise plans and understanding the ecosystem of stakeholders involved in these markets.
Course Orientation
Module 1 · 1 Hours to complete
Introduction to Subsistence Marketplaces Approach
Module 2 · 6 Hours to complete
Consumers and Entrepreneurs in Subsistence Marketplaces
Module 3 · 5 Hours to complete
Exchanges and Needs in Subsistence Marketplaces
Module 4 · 6 Hours to complete
Gaining Marketplaces Insights
Module 5 · 6 Hours to complete
Identifying Needs and Generating Ideas
Module 6 · 6 Hours to complete
Evaluating Ideas and Designing Solutions
Module 7 · 4 Hours to complete
Crafting an Enterprise Plan
Module 8 · 5 Hours to complete
Course Summary and Conclusion
Module 9 · 4 Hours to complete
Fee Structure
Payment options
Financial Aid
Instructor
Professor Emeritus of Business Administration at the University of Illinois Urbana-Champaign
Madhu Viswanathan is a Professor Emeritus of Business Administration at Gies College of Business, University of Illinois Urbana-Champaign. His academic focus includes topics such as subsistence marketplaces and sustainable business practices. Professor Viswanathan has contributed to the understanding of how businesses can innovate and operate sustainably in resource-constrained environments, emphasizing the importance of inclusivity in market strategies.
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4.4 course rating
25 ratings
Frequently asked questions
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