Professor Emeritus of Business Administration at the University of Illinois Urbana-Champaign
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Madhu Viswanathan is a Professor Emeritus of Business Administration at Gies College of Business, University of Illinois Urbana-Champaign. His academic focus includes topics such as subsistence marketplaces and sustainable business practices. Professor Viswanathan has contributed to the understanding of how businesses can innovate and operate sustainably in resource-constrained environments, emphasizing the importance of inclusivity in market strategies.