Digital Media and Marketing Strategies
Master digital marketing strategies, from content creation to social media campaigns. Learn to plan, execute, and measure digital success.
Master digital marketing strategies, from content creation to social media campaigns. Learn to plan, execute, and measure digital success.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Digital Marketing Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.6
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English
বাংলা, اردو, Tiếng Việt, 2 more
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What you'll learn
Develop comprehensive digital marketing campaign strategies
Create effective content marketing plans aligned with business goals
Optimize paid, earned, owned, and shared media channels
Implement successful social media and influencer marketing campaigns
Measure and evaluate digital marketing campaign performance
Manage digital marketing risks and challenges
Skills you'll gain
This course includes:
5.03 Hours PreRecorded video
5 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
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There are 4 modules in this course
This comprehensive course explores the strategic aspects of digital marketing, covering essential topics from campaign planning to execution. Students learn to develop integrated digital marketing strategies, create engaging content, and effectively utilize various digital channels including social media, email, and search marketing. The curriculum emphasizes practical skills in measuring campaign success, managing digital assets, and addressing key challenges in the digital marketing landscape.
Course Orientation and Module 1: Setting Goals and Preparing Your Digital Assets
Module 1 · 5 Hours to complete
Online and Video Marketing
Module 2 · 6 Hours to complete
Social and Email Marketing
Module 3 · 3 Hours to complete
Putting It All Together for Your Digital Plan
Module 4 · 5 Hours to complete
Fee Structure
Instructors
Expert in Social Media Strategy and Marketing
Marisa Peacock is a Lecturer at the University of Illinois Urbana-Champaign and the founder of Strategic Peacock, a social media consultancy established in 2010. As the chief strategist of her firm, she specializes in helping organizations develop and execute online strategies that effectively target their audiences with relevant information through appropriate media channels. Prior to founding Strategic Peacock, Marisa gained valuable experience in crafting web, social media, and multimedia marketing strategies for non-profits, small businesses, and independent schools. She is an accomplished speaker, having presented at numerous marketing and media conferences such as the Home Furnishings Association and Luxury Travel Exchange, where she shares her insights on social media, customer experience, and optimizing online presence for businesses of all sizes. Through her work in both academia and consultancy, Marisa Peacock plays a significant role in advancing understanding of digital marketing strategies in today's dynamic business environment.
Professor of Digital Media and Advertising Leader
Mike Yao is a Professor of Digital Media and the Head of the Charles H. Sandage Department of Advertising at the University of Illinois Urbana-Champaign. He also holds a joint appointment as a Professor of Business Administration. Dr. Yao's research primarily focuses on digitally mediated social behavior and human-technology interaction, particularly in the context of emerging technologies such as virtual reality, augmented reality, and artificial intelligence. His work examines how these technologies influence communication, social behavior, and marketing strategies.
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4.6 course rating
3,088 ratings
Frequently asked questions
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