Mike Yao

Mike Yao is a Professor of Digital Media and the Head of the Charles H. Sandage Department of Advertising at the University of Illinois Urbana-Champaign. He also holds a joint appointment as a Professor of Business Administration. Dr. Yao's research primarily focuses on digitally mediated social behavior and human-technology interaction, particularly in the context of emerging technologies such as virtual reality, augmented reality, and artificial intelligence. His work examines how these technologies influence communication, social behavior, and marketing strategies.