Completion

CERTIFICATE

Research Proposal: Initiating Market Research

Name: Research Proposal: Initiating Market Research
Rating: 4.6 (871 reviews)

This course is part of Market Research.

Course Cost

Free course

Intermediate

Skill Level

10 Hours

Self-paced lessons

This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Market Research Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.

4.6

63,826 Enrolled

Jim Fong

English

4.6

63,826 Enrolled

English

Jim Fong

What you'll learn

Determine market research constraints and plan appropriate research questions

Assess credibility and value of secondary research sources

Apply sampling theory to research situations

Compose professional research plans and proposals

Evaluate various primary research methods

Skills you'll gain

Market Research

Research Methods

Product Research

Marketing Intelligence

Data Analysis

Proposal Writing

Sampling Theory

Research Planning

This course includes:

2.3 Hours PreRecorded video

4 quizzes

Access on Mobile, Tablet, Desktop

FullTime access

Shareable certificate

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Get a Completion Certificate

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CREATED BY

PROVIDED BY

Get a Completion Certificate

Share your certificate with prospective employers and your professional network on LinkedIn.

CREATED BY

PROVIDED BY

Top companies offer this course to their employees

Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.

There are 4 modules in this course

This foundational course in market research covers essential concepts and methodologies for conducting effective research projects. Students learn to develop professional research proposals, evaluate secondary research sources, apply sampling theory, and collect primary data through various methods. The curriculum emphasizes practical skills in research planning, data collection techniques, and professional proposal writing. Through hands-on assignments and real-world examples, learners develop the ability to design and present comprehensive market research plans.

Getting Started and Introduction to Market Research

Module 1 · 2 Hours to complete

In this module, you will be able to define what market research is and identify the tools that are used. You will be able to discuss the various motivations behind a research inquiry and what goes into a market research request. You will define the services, the roles and the qualities of a market researcher. You will also be able to identify constraints to help you ask the right questions. Finally, you will be able to respond to a market research proposal.

Skills you'll gain

Market Research Fundamentals

Research Planning

Research Tools

Research Services

Project Management

This course includes:

9 Videos

1 Assignments

5 Reading Materials

Secondary and Internal Research

Module 2 · 2 Hours to complete

In this module, you will be able to recognize the importance of secondary and internal research in the planning process. You will be able to assess the value and credibility of the secondary and internal data you have at your disposal. You will also be able to identify a starting point should a new client approach you. You will recognize the pros and cons of each method of research. And you will be able to budget appropriately and decide what type of market researcher you need or want to be for a given project.

Skills you'll gain

Secondary Research

Internal Research

Data Assessment

Research Planning

Budget Management

This course includes:

8 Videos

1 Assignments

3 Reading Materials

Primary Research Introduction

Module 3 · 2 Hours to complete

In this module, you will be able to discuss various primary research methods for collecting data. You will be able to define what primary research is and be able to choose the appropriate method for your proposal. You will be able to consider various sampling and survey methods and even the less used observational method.

Skills you'll gain

Primary Research

Sampling Methods

Survey Design

Observational Research

Data Collection

This course includes:

7 Videos

1 Assignments

2 Reading Materials

Research Plan or Proposal

Module 4 · 4 Hours to complete

In this module, you will be able to write a research proposal for a client. You will be able to recognize and take action when a proposal has been requested. You will be able to collect and compose the necessary proposal requirements and be able to professionally package your proposal. You will be able to apply strategies on how to follow-up with a client about your proposal and be able to take action when you are awarded the bid.

Skills you'll gain

Proposal Writing

Client Communication

Project Planning

Research Design

Professional Documentation

This course includes:

8 Videos

1 Assignments

1 Reading Materials

Fee Structure

Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Market Research

Reviews

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Faculties

These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.

4.5

205

Reviews

65,469

Students

Course

Jim Fong

For almost thirty years, Jim Fong has been active designing and implementing market research work in a variety of industries. During this time, he has adapted to the changing demands of the profession, as well as with business and industry needs. In the early part of his career, Jim worked for a number of survey research and polling firms primarily using telephone surveys as the primary data collection tool. Over time, the profession and tools changed and he found himself early adopting to Internet research and the use of competitive intelligence, technology and big data analysis tools. During Jim's three decade market research evolution, he found himself working in a number of industry sectors, including healthcare, telecommunications, municipalities, retail products and most recently, the education sector. Jim is currently the Director of Research for the University Professional and Continuing Education Association, a nonprofit organization serving 400+ colleges and universities. He has produced a number of national studies and has published research articles on the evolution of marketing and data-driven environments in higher education. Jim holds a B.S. in Mathematics, M.S. in Statistics and an M.B.A. from the University of Vermont.

Intermediate

Skill Level

10 Hours

Self-paced lessons

Course Cost

Free course

Completion

CERTIFICATE

Frequently asked Questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.

Research Proposal: Initiating Market Research

What you'll learn

Skills you'll gain

This course includes:

Get a Completion Certificate

Get a Completion Certificate

Top companies offer this course to their employees

There are 4 modules in this course

Getting Started and Introduction to Market Research

Skills you'll gain

This course includes:

Secondary and Internal Research

Skills you'll gain

This course includes:

Primary Research Introduction

Skills you'll gain

This course includes:

Research Plan or Proposal

Skills you'll gain

This course includes:

Fee Structure

Reviews

Faculties

Frequently asked Questions

When will I have access to the lectures and assignments?

What will I get if I subscribe to this Specialization?

What is the refund policy?

Is financial aid available?