Research Proposal: Initiating Market Research
Master the fundamentals of market research planning, from proposal development to data collection methods. Essential for business professionals.
Master the fundamentals of market research planning, from proposal development to data collection methods. Essential for business professionals.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Market Research Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.6
(871 ratings)
63,826 already enrolled
Instructors:
English
پښتو, বাংলা, اردو, 3 more
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What you'll learn
Determine market research constraints and plan appropriate research questions
Assess credibility and value of secondary research sources
Apply sampling theory to research situations
Compose professional research plans and proposals
Evaluate various primary research methods
Skills you'll gain
This course includes:
2.3 Hours PreRecorded video
4 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
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There are 4 modules in this course
This foundational course in market research covers essential concepts and methodologies for conducting effective research projects. Students learn to develop professional research proposals, evaluate secondary research sources, apply sampling theory, and collect primary data through various methods. The curriculum emphasizes practical skills in research planning, data collection techniques, and professional proposal writing. Through hands-on assignments and real-world examples, learners develop the ability to design and present comprehensive market research plans.
Getting Started and Introduction to Market Research
Module 1 · 2 Hours to complete
Secondary and Internal Research
Module 2 · 2 Hours to complete
Primary Research Introduction
Module 3 · 2 Hours to complete
Research Plan or Proposal
Module 4 · 4 Hours to complete
Fee Structure
Instructor
Director, UPCEA Center for Research and Marketing Strategy
For almost thirty years, Jim Fong has been active designing and implementing market research work in a variety of industries. During this time, he has adapted to the changing demands of the profession, as well as with business and industry needs. In the early part of his career, Jim worked for a number of survey research and polling firms primarily using telephone surveys as the primary data collection tool. Over time, the profession and tools changed and he found himself early adopting to Internet research and the use of competitive intelligence, technology and big data analysis tools. During Jim's three decade market research evolution, he found himself working in a number of industry sectors, including healthcare, telecommunications, municipalities, retail products and most recently, the education sector. Jim is currently the Director of Research for the University Professional and Continuing Education Association, a nonprofit organization serving 400+ colleges and universities. He has produced a number of national studies and has published research articles on the evolution of marketing and data-driven environments in higher education. Jim holds a B.S. in Mathematics, M.S. in Statistics and an M.B.A. from the University of Vermont.
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4.6 course rating
871 ratings
Frequently asked questions
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