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Qualitative Research
This course is part of Market Research.
Course Cost
Free course
Intermediate
Skill Level
12 Hours
Self-paced lessons
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Market Research Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
32,208 Enrolled
English
What you'll learn
Design effective qualitative research instruments and screening questionnaires
Conduct successful focus groups with proper moderation techniques
Analyze and interpret qualitative research data effectively
Create professional focus group reports
Implement strategic recruitment strategies for research participants
Skills you'll gain
This course includes:
3.7 Hours PreRecorded video
4 assignments
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
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Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
CREATED BY
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There are 4 modules in this course
This comprehensive course delves into qualitative market research methodologies, from design to implementation and analysis. Students learn to distinguish between qualitative and quantitative research, design research instruments, conduct focus groups, and analyze qualitative data. The curriculum covers essential skills like creating moderator guides, screening questionnaires, and recruiting participants. Special emphasis is placed on focus group moderation techniques and professional report writing.
Getting Started and Qualitative Research
Module 1 · 2 Hours to complete
Design Qualitative Instruments and Plan Recruiting
Module 2 · 4 Hours to complete
Conduct a Focus Group
Module 3 · 2 Hours to complete
Analyze, Interpret and Communicate Qualitative Market Research Data
Module 4 · 4 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Market Research
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Faculties
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Frequently asked Questions
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