Qualitative Research
This course is part of Market Research.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Market Research Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
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English
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What you'll learn
Design effective qualitative research instruments and screening questionnaires
Conduct successful focus groups with proper moderation techniques
Analyze and interpret qualitative research data effectively
Create professional focus group reports
Implement strategic recruitment strategies for research participants
Skills you'll gain
This course includes:
3.7 Hours PreRecorded video
4 assignments
Access on Mobile, Tablet, Desktop
FullTime access
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There are 4 modules in this course
This comprehensive course delves into qualitative market research methodologies, from design to implementation and analysis. Students learn to distinguish between qualitative and quantitative research, design research instruments, conduct focus groups, and analyze qualitative data. The curriculum covers essential skills like creating moderator guides, screening questionnaires, and recruiting participants. Special emphasis is placed on focus group moderation techniques and professional report writing.
Getting Started and Qualitative Research
Module 1 · 2 Hours to complete
Design Qualitative Instruments and Plan Recruiting
Module 2 · 4 Hours to complete
Conduct a Focus Group
Module 3 · 2 Hours to complete
Analyze, Interpret and Communicate Qualitative Market Research Data
Module 4 · 4 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Market Research
Instructor
Market Research Expert and President of Impact Research
Susan Berman is the President of Impact Research and a seasoned expert in market research with over three decades of experience. She holds a master’s degree in communication research from Stanford University and a B.S. in Human Development from UC Davis. Under her leadership, Impact Research has specialized in qualitative and quantitative research, providing essential insights across various industries, including healthcare, pharmaceuticals, and entertainment. Her work emphasizes the importance of targeted market research to inform effective advertising and public relations strategies.In addition to her role at Impact Research, Susan teaches courses on Coursera, such as "Qualitative Research" and "Quantitative Research," where she shares her extensive knowledge in research methodologies. Known for her approachable style, she excels in facilitating focus groups and interviews, helping clients understand consumer behavior and preferences. Her commitment to integrity and excellence in research has made her a respected figure in the field.
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Frequently asked questions
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