Major and Principal Gifts
Master the art of major gift development, from prospect identification to donor stewardship. Learn effective strategies for fundraising success.
Master the art of major gift development, from prospect identification to donor stewardship. Learn effective strategies for fundraising success.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Fundraising and Development Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.5
(21 ratings)
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What you'll learn
Develop comprehensive major gift development strategies
Master prospect identification and research techniques
Create effective donor cultivation and engagement plans
Write compelling major gift proposals
Implement successful stewardship programs
Skills you'll gain
This course includes:
4.85 Hours PreRecorded video
5 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
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There are 5 modules in this course
This comprehensive course provides a thorough understanding of major and principal gift development work. Students learn essential strategies for identifying and engaging potential major donors, managing the cultivation process, writing effective proposals, making successful asks, and implementing donor stewardship programs. The course combines theoretical knowledge with practical skills through hands-on exercises, role-playing activities, and real-world examples.
Course Overview: An Introduction to Major and Principal Gifts Module 1
Module 1 · 2 Hours to complete
The Major and Principal Gift Process Module 2
Module 2 · 2 Hours to complete
Prospect Cultivation, Strategy Development and Getting the First Appointment Module 3
Module 3 · 2 Hours to complete
Writing the Major Gifts Proposal, Solicitation and Negotiation Module 4
Module 4 · 3 Hours to complete
Structuring, Documenting, and Executing a Major Gift Through Stewardship Module 5
Module 5 · 3 Hours to complete
Fee Structure
Instructor
Expert in University Development at UC Davis
Jason Wohlman is the Associate Vice Chancellor for University Development at the University of California, Davis, where he has played a pivotal role in advancing fundraising and alumni engagement efforts since 2012. With a robust background in higher education advancement, Wohlman has successfully led comprehensive fundraising campaigns, including the notable campaign that raised over $1.1 billion for UC Davis. His responsibilities encompass a wide range of areas including principal giving, international development, planned giving, and donor relations.Prior to his current role, Jason served as the Associate Executive Director and Chief Development Officer for the North Dakota State University Development Foundation, where he significantly increased endowed assets and facilitated major construction projects. He holds an MBA and has extensive experience in developing strategies for effective fundraising and alumni relations. On Coursera, he teaches "Major and Principal Gifts," sharing his expertise with those interested in advancing their skills in university development.
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4.5 course rating
21 ratings
Frequently asked questions
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