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Annual Campaigns: Building a Case for Support

Master fundraising strategies for annual campaigns, from direct mail to multi-channel approaches. Learn to create compelling cases for donor support.

Master fundraising strategies for annual campaigns, from direct mail to multi-channel approaches. Learn to create compelling cases for donor support.

This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Fundraising and Development Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.

4.2

(46 ratings)

4,283 already enrolled

Instructors:

English

Tiếng Việt

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Annual Campaigns: Building a Case for Support

This course includes

16 Hours

Of Self-paced video lessons

Beginner Level

Completion Certificate

awarded on course completion

Free course

What you'll learn

  • Learn to define and implement annual giving strategies

  • Master direct mail and email solicitation techniques

  • Develop effective telemarketing and phone outreach skills

  • Create successful membership programs and fundraising events

  • Build and manage leadership annual giving portfolios

  • Implement multi-channel fundraising approaches

Skills you'll gain

Fundraising Strategy
Annual Giving
Multi-channel Marketing
Direct Mail
Event Planning
Donor Relations
Campaign Management
Leadership Development
Membership Programs
Solicitation Techniques

This course includes:

2.9 Hours PreRecorded video

4 quizzes

Access on Mobile, Tablet, Desktop

FullTime access

Shareable certificate

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There are 4 modules in this course

This comprehensive course provides a thorough introduction to annual giving programs and fundraising campaigns. Students learn essential terminology, solicitation channels, and donor engagement strategies. The curriculum covers writing effective direct mail appeals, crafting impactful email campaigns, developing phone solicitation scripts, and building leadership annual giving portfolios. Special focus is given to maximizing memberships and events within annual campaigns. The course emphasizes practical skills for implementing multi-channel solicitation strategies to achieve campaign goals.

The Science and Practice of Annual Giving

Module 1 · 4 Hours to complete

Leadership Annual Giving

Module 2 · 3 Hours to complete

Memberships and Events

Module 3 · 3 Hours to complete

Bringing it All Together - The Multi-Channel Approach

Module 4 · 5 Hours to complete

Fee Structure

Instructor

Michelle Poesy
Michelle Poesy

4.2 rating

49 Reviews

4,461 Students

1 Course

Senior Director

michelle Poesy is a seasoned fundraising professional with extensive experience in annual giving, special gifts, and event management. Since September 2014, she has served as the Senior Director of Annual and Special Gifts at Development and Alumni Relations at the University of California, Davis. In this role, Michelle oversees key fundraising initiatives, building and maintaining relationships with alumni, donors, and supporters to enhance UC Davis’s philanthropic efforts.Prior to her tenure at UC Davis, Michelle was the Director of Annual and Special Gifts at Washington State University, where she led fundraising campaigns for four years. With over fifteen years of experience in event management, Michelle has worked on a diverse range of projects, including university events, community festivals, and city and county tourism promotion. Her broad experience allows her to combine strategic fundraising with successful event execution, making her an expert in driving engagement and building support for higher education and community initiatives.Michelle holds a B.S. in Communication-Advertising from the University of Idaho. At UC Davis, she also shares her knowledge and expertise through the course Annual Campaigns: Building a Case for Support, where she teaches students the key components of successful annual fundraising campaigns. Her leadership and innovative approaches to alumni relations, fundraising, and event management have made her a valuable asset to the university and the broader philanthropic community.

Annual Campaigns: Building a Case for Support

This course includes

16 Hours

Of Self-paced video lessons

Beginner Level

Completion Certificate

awarded on course completion

Free course

Testimonials

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Frequently asked questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.