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CERTIFICATE
Service Quality and Customer Loyalty
This course is part of Marketing de servicios.
Course Cost
₹ 3,370
Intermediate
Skill Level
3 Weeks
Self-paced lessons
This focused course introduces you to the methods and tools needed to enhance service production processes, elevate service standards, and ultimately win customer loyalty. You'll explore the concept of quality specifically applied to service processes and understand its critical impact on customer loyalty. The curriculum begins with fundamental quality concepts and examines quality management models tailored for service environments. You'll then delve into service strategy and customer loyalty dynamics, covering essential elements of customer satisfaction including strategic applications, satisfaction models, and the value-loyalty cycle. The course provides practical approaches to measuring customer satisfaction, implementing effective measurement programs, and applying these metrics in real-world business scenarios. The program concludes with an exploration of ethical leadership in service marketing, examining the American Marketing Association's code of ethics and the application of positive action leadership principles to service marketing practices. Throughout the course, you'll discover the value of customer-centric approaches and the importance of designing values-centered service marketing strategies.
Spanish
What you'll learn
Understand the concept of quality applied to service processes
Comprehend the impact of service on customer loyalty
Discover the value of customer-centric approaches
Recognize the importance of designing values-centered service marketing strategies
Implement quality management models for service environments
Apply customer satisfaction measurement programs effectively
Understand the value-loyalty cycle and its business implications
Integrate ethical principles into service marketing practices
Skills you'll gain
This course includes:
PreRecorded video
Graded assessments
Access on Mobile, Tablet, Desktop
Limited Access access
Shareable certificate
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Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
CREATED BY
PROVIDED BY
Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 3 modules in this course
This course provides a comprehensive framework for understanding and implementing service quality principles to achieve customer loyalty. It begins by examining the concept of quality as specifically applied to service processes and introduces quality management models designed for service environments. Students then explore the strategic relationship between service delivery and customer loyalty, learning about fundamental customer satisfaction concepts, satisfaction models, and the value-loyalty cycle. The curriculum covers practical approaches to measuring customer satisfaction, including program implementation and real-world application of metrics. The course concludes with an ethical dimension, examining the American Marketing Association's code of ethics and the application of positive action leadership principles to service marketing practices. Throughout the program, emphasis is placed on customer-centric approaches and values-centered service marketing strategies that drive long-term loyalty and business success.
Calidad en el Servicio
Module 1
Estrategia de servicio y lealtad del cliente
Module 2
Liderazgo de Acción Positiva y mercadotecnia de servicios
Module 3
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Marketing de servicios
Payment options
Financial Aid
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Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
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Frequently asked Questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.