Specialist in Corporate Training and Brand Experience Design
Associated with :
Universidades AnáhuacIsaac Guerrero Jaimes holds a degree in Communication Sciences from Universidad Anáhuac Puebla and brings 13 years of experience in corporate training, having worked with clients such as Bank of Tokyo, Daimler, Grupo Presidente, Grupo Editorial Expansión, Xcaret, and McCarthy’s Irish Pub. He has played a key role in educational innovation by guiding the design of five undergraduate programs and supervising five undergraduate theses. Currently, he is completing his first didactic book focused on the Strategic Design of Extraordinary Brand Experiences. As an instructor, he teaches courses on marketing fundamentals, strategic marketing planning, value-driven marketing, business ethics, and innovation in tourism products and commercial strategies, with an emphasis on integrating human-centered and systemic thinking into business and brand experience design