Consumer-Focused Marketing Strategy Design
This course is part of Marketing de servicios.
This comprehensive course introduces you to the marketing process and teaches you how to apply it to create customer value through services. You'll gain practical knowledge of a framework for designing highly effective consumer-focused service marketing strategies. The curriculum begins with diagnostic approaches to understanding the external marketing environment, consumer behavior, and business status, helping you analyze and identify market opportunities through effective information management. You'll then explore the design of marketing mix strategies specifically for services, including the 7Ps framework (product, price, place, promotion, people, process, and physical evidence). The course emphasizes the importance of targeting the right audience, developing compelling value propositions, creating competitive advantages, and implementing effective internal marketing for service staff. You'll also learn how service marketing is applied across diverse sectors including banking, politics, non-profits, education, tourism, telecommunications, healthcare, professional services, and e-commerce. The program concludes with a comprehensive overview of service marketing planning, teaching you how to integrate all elements into a cohesive, customer-centered marketing strategy.
Instructors:
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What you'll learn
Recognize the marketing process in theory and practice
Distinguish the marketing 7Ps and their application to services
Discover the value of focusing on the customer
Recognize the importance of designing a values-centered service marketing strategy
Analyze external marketing environments and consumer behavior patterns
Develop competitive value propositions for service offerings
Skills you'll gain
This course includes:
PreRecorded video
Graded assessments
Access on Mobile, Tablet, Desktop
Limited Access access
Shareable certificate
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There are 4 modules in this course
This course provides a comprehensive framework for designing effective consumer-focused marketing strategies in the service sector. It begins with a diagnostic approach to understanding the marketing environment, consumer behavior, and business positioning to identify market opportunities. Students then explore the 7Ps of service marketing: product, price, place, promotion, people, process, and physical evidence. The curriculum emphasizes developing targeted value propositions and competitive advantages while implementing effective internal marketing for service personnel. The course examines how service marketing principles apply across diverse sectors including banking, politics, non-profits, education, tourism, telecommunications, healthcare, professional services, and e-commerce. Throughout the program, students learn to integrate these elements into a cohesive marketing plan that prioritizes customer value. The practical orientation of the course ensures participants can immediately apply concepts to real-world service marketing challenges.
Diagnóstico
Module 1
Diseño de la estrategia de mezcla de mercadotecnia enfocada en los servicios
Module 2
Mercadotecnia de servicios aplicada a diferentes sectores
Module 3
Plan de mercadotecnia de servicios
Module 4
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Marketing de servicios
Payment options
Financial Aid
Instructor
3 Courses
Specialist in Corporate Training and Brand Experience Design
Isaac Guerrero Jaimes holds a degree in Communication Sciences from Universidad Anáhuac Puebla and brings 13 years of experience in corporate training, having worked with clients such as Bank of Tokyo, Daimler, Grupo Presidente, Grupo Editorial Expansión, Xcaret, and McCarthy’s Irish Pub. He has played a key role in educational innovation by guiding the design of five undergraduate programs and supervising five undergraduate theses. Currently, he is completing his first didactic book focused on the Strategic Design of Extraordinary Brand Experiences. As an instructor, he teaches courses on marketing fundamentals, strategic marketing planning, value-driven marketing, business ethics, and innovation in tourism products and commercial strategies, with an emphasis on integrating human-centered and systemic thinking into business and brand experience design
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Frequently asked questions
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