Introducción al mercado
This course is part of Fundamentos Estratégicos Empresariales.
This comprehensive course explores market research tools essential for identifying business opportunities and challenges. You'll learn effective strategies for product promotion, sales optimization, and pricing determination. The curriculum covers key marketing components, market segmentation, consumer behavior analysis, and the development of a complete marketing plan. Through practical activities, you'll master the Marketing Mix (4Ps) approach—product, price, place, and promotion—plus learn how to create appropriate budgets and measure performance using KPIs. By the end, you'll be able to prepare a professional executive summary detailing your product strategy and target market.
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What you'll learn
Identify market opportunities and challenges through strategic research
Develop effective market segmentation strategies for targeted marketing
Create comprehensive marketing plans aligned with business objectives
Implement the Marketing Mix (4Ps) approach for product launch success
Establish appropriate marketing budgets and performance metrics
Prepare professional executive summaries for product and service marketing
Skills you'll gain
This course includes:
0.5 Hours PreRecorded video
3 peer reviews
Access on Mobile, Tablet, Desktop
Batch access
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There are 5 modules in this course
This course provides a comprehensive introduction to market research and strategic marketing fundamentals. Students learn to identify market opportunities and problems, develop effective promotion strategies, and optimize customer relationships. The curriculum covers key components of marketing strategy including market segmentation, consumer behavior analysis, and the Marketing Mix (4Ps) approach. Practical modules guide learners through creating a complete marketing plan with appropriate budgeting and performance measurement using KPIs. By the end of the course, participants will be able to prepare professional executive summaries for product launches and marketing campaigns.
Introducción a la Mercadotecnia Estratégica
Module 1 · 3 Hours to complete
Análisis Empresarial
Module 2 · 4 Hours to complete
Marketing Mix
Module 3 · 2 Hours to complete
Presupuesto
Module 4 · 44 Minutes to complete
Business Start-Up
Module 5 · 2 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Fundamentos Estratégicos Empresariales
Instructor
Bridging Marketing Strategy and Business Development
Samira Barbosa Velázquez is a Licenciada in Communications with a specialization in Marketing from the Instituto Tecnológico de Estudios Superiores de Monterrey. She also holds a certification in Process Re-engineering from the Universidad Iberoamericana. Barbosa Velázquez serves as the Associate Commercial Director of Team 2B SA de CV, providing professional services in strategic marketing and processes. Her extensive experience includes leadership roles in commercial, business, research, and marketing areas within institutions like BBVA Bancomer and Ixe-Banorte. She has collaborated on special projects for Mexican SMEs, public and private institutions, focusing on training, coaching, strategic planning, and customer servic
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Frequently asked questions
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