Doing Business in Latin America
Learn about multilatinas' competitive strategies and business opportunities in the Latin American market.
Learn about multilatinas' competitive strategies and business opportunities in the Latin American market.
This comprehensive course explores how Latin American companies build and maintain competitive advantage in domestic and international markets. Led by experts from Universidad de los Andes, it examines the strategies of major multilatinas, regional business dynamics, and innovation opportunities. The course covers key topics including market entry strategies, natural resource management, corporate governance, and entrepreneurship in Latin America.
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What you'll learn
Understand multilatinas' competitive advantages
Analyze regional market dynamics
Evaluate internationalization strategies
Assess entrepreneurship opportunities
Identify innovation trends
Understand natural resource management
Skills you'll gain
This course includes:
3.6 Hours PreRecorded video
6 assignments
Access on Mobile, Desktop, Tablet
FullTime access
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There are 4 modules in this course
The course provides a thorough understanding of business opportunities and challenges in Latin America through four comprehensive modules. Students learn about multilatinas' competitive strategies, market dynamics, and innovation trends. The curriculum combines theoretical frameworks with practical case studies, featuring interviews and real-world examples from successful Latin American companies.
How do multilatinas create competitive advantage?
Module 1 · 4 Hours to complete
Driving forces behind business development in Latin America
Module 2 · 4 Hours to complete
Internationalization strategies
Module 3 · 4 Hours to complete
Innovation and entrepreneurship in Latin America
Module 4 · 5 Hours to complete
Fee Structure
Payment options
Financial Aid
Instructors
Associate Professor
Juana García is a professor in the School of Management at Universidad de los Andes, where she works in the Strategy area, focusing on Internationalization, Competitiveness, and Emerging Markets. She was part of the team that led the project and report "The Business Environment in Colombia: A Business Perspective" in 2017. She serves on the Academic Committee of the Master's Program in Peace Studies and coordinates several of the University's peace-related projects, such as the research portfolio for peace. She is the University's representative to the Alliance of Universities for Peace and CAPAZ (Colombian-German Institute for Peace). She has studied the role of international cooperation in conflict and peacebuilding in Colombia, conducting comparative studies with various countries. She has also led the work with the ARN (Agency for Reintegration and Normalization) in documenting the private sector's experiences with former combatants.
Associate Professor
Veneta Andonova, PhD, is an associate professor at the School of Management of the University of the Andes with extensive experience in executive education in Latin America. She is an active researcher, mentor, and consultant with publications related to business strategy, internationalization, and entrepreneurship. She is the founder of the Emerging Markets Research Network and the author of two books: Multinatinas: Strategies for Internationalization (2017) and Entrepreneurial Ecosystems in Unexpected Places (2019).
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