Connect with Diverse Audiences during a Public Health Crisis
Learn effective strategies for audience segmentation and tailored health communication to deliver impactful public health messages during crises.
Learn effective strategies for audience segmentation and tailored health communication to deliver impactful public health messages during crises.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Leadership for Public Health Crises Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
3.9
(14 ratings)
Instructors:
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Tiếng Việt
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What you'll learn
Segment audiences effectively for targeted health communication
Develop empathy-based messaging strategies
Create persuasive health communication materials
Conduct successful media interviews
Overcome biases and stereotypes in communication
Frame messages to appeal to audience values
Skills you'll gain
This course includes:
1.3 Hours PreRecorded video
14 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
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There are 4 modules in this course
This comprehensive course focuses on effective communication strategies during public health crises. Students learn to segment audiences, tailor messages, and apply empathy in health communications. The curriculum covers audience analysis, message framing, media interview techniques, and persuasive communication strategies. Through practical examples and hands-on assessments, participants develop skills to connect with diverse audiences and deliver impactful public health messages.
AUDIENCE SEGMENTATION
Module 1 · 3 Hours to complete
APPLY EMPATHY TO CONNECT WITH AN AUDIENCE
Module 2 · 4 Hours to complete
PERSUASIVE COMMUNICATION
Module 3 · 3 Hours to complete
MEDIA INTERVIEWS: CONNECTING WITH INTERVIEWERS AND VIEWERS
Module 4 · 3 Hours to complete
Fee Structure
Instructor
Innovating Health Communication for Improved Patient Outcomes
Dr. Brenda Hoffman is an Assistant Professor of Practice at the Alan Alda Center for Communicating Science® and the School of Communication and Journalism, where she also directs the Advanced Graduate Certificate in Health Communication and serves as Course Director for Public Speaking. As an affiliated faculty member in the Program in Public Health, Dr. Hoffman's translational work focuses on enhancing health and instructional communication to improve the quality and continuity of healthcare. Her research delves into health literacy, organizational socialization, interdisciplinary teamwork, patient adherence, and communication motives. She holds a Ph.D. in Health Communication from George Mason University, an M.A. in Communication Studies from Texas State University, and a B.A. in Communication from Bryant University.
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Frequently asked questions
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