Marketing for Hospitality and Tourism

This module introduces fundamental marketing theories and concepts within the hospitality and tourism industry context, examining the changing environment and its impacts on marketing practices.

This module analyzes the relationships between consumers, practitioners, and policy makers in hospitality and tourism, focusing on the role of strategic marketing and how these relationships evolve over time.

This module covers market targeting processes including segmentation, targeting, positioning and branding in hospitality contexts. It explores service quality, human resources in marketing, and customer relationship management.

This module examines both individual customer motivation and organizational customers in hospitality and tourism, with special focus on the Meeting, Incentive, Conference, and Exhibition (MICE) business sector.

This module reviews market segmentation concepts, roles, approaches, and future trends specific to the tourism industry, including practical implementation and analysis methods.

This module explores marketing communication roles in hospitality and tourism, analyzing various communication platforms' effectiveness and examining the evolving landscape of digital marketing.

This module covers destination marketing concepts, strategic marketing challenges, and experience planning, featuring international case studies of successful destination marketing campaigns.

This module examines the relationship between corporate social responsibility and marketing, focusing on ethical considerations and sustainability in hospitality and tourism marketing practices.