Ada Lo, Ph.D.

Dr. Ada Lo serves as an Associate Professor at the School of Hotel and Tourism Management, The Hong Kong Polytechnic University, bringing a unique blend of academic excellence and industry experience. After earning both her Bachelor of Science and Master of Professional Studies degrees from Cornell University's School of Hotel Administration, followed by a Ph.D. from Oklahoma State University's School of Hotel and Restaurant Administration, she has established herself as a leading expert in hospitality marketing and customer relationship management. Her professional journey includes significant industry experience at Shangri-La Hotels & Resorts, where she managed the Golden Circle frequent guest programme, developing expertise in direct marketing, membership management, and partnership marketing. As an educator, she teaches marketing and strategic management courses at the master's level while serving as the International Student Exchange Coordinator. Her research interests span customer relationship management, loyalty programme development, tourism risks, spa experiences, and digital marketing. A Certified Hospitality Educator, she combines theoretical knowledge with practical industry insights, contributing to both academic literature and industry practice through her focus on sustainable tourism, customer behavior, and corporate social responsibility.