Luxury Management
Master luxury brand management in hospitality and tourism. Learn strategies for creating and managing premium services and experiences.
Master luxury brand management in hospitality and tourism. Learn strategies for creating and managing premium services and experiences.
Discover the art of luxury brand management in hospitality and tourism through this comprehensive course from HKPolyUx. Learn to analyze luxury brand essence, develop marketing strategies, and understand industry trends. The course covers brand creation, communication, and sustainability, featuring real-world case studies and insights from textbooks and journal articles. You'll explore international distribution systems, luxury client behavior, and practical applications in fashion and hospitality sectors. Through field visits and hands-on learning, you'll gain skills to evaluate brand potential and solve industry-specific challenges.
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Instructors:
English
English, Chinese
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What you'll learn
Master the fundamentals of luxury brand management and marketing
Understand luxury client behavior and market trends
Develop skills in brand creation and identity management
Learn international distribution and retail strategies
Gain expertise in sustainable luxury management
Analyze case studies from hospitality and fashion sectors
Skills you'll gain
This course includes:
PreRecorded video
Graded assignments, Exams
Access on Mobile, Tablet, Desktop
Limited Access access
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There are 8 modules in this course
This course provides a comprehensive understanding of luxury brand management in hospitality and tourism. Students learn to evaluate luxury brand essence, analyze market trends, and develop effective management strategies. The curriculum covers luxury client behavior, brand identity, international distribution, sustainability, and practical applications in hospitality and fashion sectors.
Essence of the Luxury Industry
Module 1
Luxury Brand Power and Lifecycle
Module 2
The Luxury Client
Module 3
Luxury Brand Identity
Module 4
Managing Luxury Brand Creation, Communication and Sustainability
Module 6
Luxury Management in the Fashion and Lifestyle Sector
Module 7
Luxury Management in the Hospitality Industry
Module 8
Fee Structure
Instructor
5 Courses
Associate Dean and Associate Professor
Dr. Catherine Cheung serves as Associate Dean and Associate Professor at the School of Hotel and Tourism Management, The Hong Kong Polytechnic University, where she has made significant contributions for over 30 years. After earning her BA and MA from Macquarie University in Australia and PhD from the University of Strathclyde, she has established herself as a leading expert in hospitality management education and research. As Program Leader of the MSc in Global Hospitality Business and overseer of quality assurance and internationalization efforts, she combines academic excellence with practical industry experience. Her research portfolio spans hospitality human resources management, service quality, revenue management, and tourism education, with over 70 published research papers and supervision of more than 12 doctoral students. Her practical expertise includes opening hotels in Hong Kong, Australia, and Taipei, and providing consultancy services to major organizations like Singapore Airlines and Korean Airlines. A Certified Hospitality Educator and Trainer for Certification in Hotel Industry Analytics, she teaches crucial subjects including Service Management, Hotel Occupancy Forecast, and Front Office Management. Her research has garnered significant attention, with her publications on tourism photography, carbon footprint reduction, and career management being widely cited in the field.
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Frequently asked questions
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