China Strategy
Master essential strategies for entering and operating in China's business environment, focusing on market analysis and entry modes.
Master essential strategies for entering and operating in China's business environment, focusing on market analysis and entry modes.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Doing Business in China Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.8
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English
Tiếng Việt
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What you'll learn
Understand China's business environment and strategic landscape
Identify and analyze different types of Chinese business players
Develop effective market entry strategies for China
Navigate cultural and regulatory challenges
Implement location-specific business strategies
Skills you'll gain
This course includes:
5.5 Hours PreRecorded video
4 assignments
Access on Mobile, Tablet, Desktop
FullTime access
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There are 4 modules in this course
This comprehensive course provides strategic insights for foreign companies entering and operating in China. Students learn about China's changing business landscape, key players, entry modes, and location strategies. The curriculum covers critical topics including cultural differences, regulatory environment, market analysis, and becoming a strategic insider in the Chinese market.
What's New? China's New General Environment
Module 1 · 3 Hours to complete
Who and Where? Players and Locations in China
Module 2 · 3 Hours to complete
How To Enter China: Entry Mode Choices
Module 3 · 2 Hours to complete
How To Become a Strategic Insider in China
Module 4 · 2 Hours to complete
Fee Structure
Instructors
Leading Scholar in International Business and Entrepreneurship
Professor Xufei Ma is a tenured Associate Professor in the Department of Management at The Chinese University of Hong Kong, where he also serves as the Director of the Center for Entrepreneurship. His research focuses on corporate and international strategy, particularly examining the strategies and structures of foreign firms operating in emerging economies, as well as the internationalization processes of firms from these regions. Prof. Ma has made significant contributions to the field, with his work published in prestigious management journals such as the Strategic Management Journal, Journal of International Business Studies, and Academy of Management Journal. He is currently a Guest Editor for several notable journals, including the Journal of International Business Studies and Journal of Management Studies. Recognized for his scholarly potential, he received the Haynes Prize for the Most Promising Scholar from the Academy of International Business. In addition to his research, Prof. Ma teaches Strategic Management across various programs, including BBA, MBA, and EMBA courses. Prior to his academic career, he gained valuable industry experience working with SINOCHEM, a Fortune Global 500 company based in China, where he was involved in trading, investment, and management. Through his academic and professional endeavors, Professor Ma is making a significant impact on the understanding of entrepreneurship and international business strategies.
Lecturer in the Department of Management at The Chinese University
Dr. Frank Ng is a Lecturer in the Department of Management at The Chinese University of Hong Kong, where he specializes in the intersection of firm strategy and organizational environment. He holds a PhD in Management and a BBA in Management from the same institution. Dr. Ng's research focuses on how firms strategically respond to environmental jolts and discontinuities, providing valuable insights into strategic adaptation in dynamic business landscapes. Since completing his doctoral studies in 2015, Dr. Ng has taught undergraduate courses at Hang Seng Management College, including Business Policy and Strategy and International Business, earning multiple teaching excellence awards for his contributions. He offers courses on China Strategy in English and La estrategia china in Spanish, helping students understand the unique strategic challenges and opportunities within the Chinese market.
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4.8 course rating
153 ratings
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